The "Po-Boy" was born during the transit strike of 1929. As the city of New Orleans rallied behind its workers, Bennie and Clovis Martin, streetcar conductors turned coffee shop owners, teamed up with baker John Gendusa and developed a 40-inch sandwich that they gave away to the "poor boy" strikers for free. Even though the strike eventually ended, the sandwich lived on. "The sandwich is as diverse as the city it symbolizes," said Michael Mizell-Nelson of the University of New Orleans History Department. "The crisp loaves have served as a culinary crossroads, encasing the most pedestrian and exotic of foods: shrimp, oyster, catfish and soft-shell crabs, as well as french fries and ham and cheese. Comfort food in other cities seldom reaches such heights."