Sales Promotions

Sales promotions are a great way to boost sales for a period of time for a specific product or service. You can also rotate through different sales promotions to always have a sales promotion going on. They key to a sales promotion is to position a product as "a good value". more »

Businesses use sales promotions to increase sales during a particular time frame. For example, a business might have a "Summer Sales Event" during the summer months. Marketing professionals group different types of sales promotions in broad categories. For customer-focused promotions, common types include price reductions and product... more »

Marketing is a broad major that covers a variety of aspects related to business. A degree in marketing can open many doors for anyone looking for a career in business, advertising or analysis. more »

Attracting visitors to your website can be quite challenging. The bigger challenge is often the ability to retain those visitors once they find your website. You want to ensure that your target audience will not leave your site before they explore the products and services that you have to offer. Customize your site for your... more »

Merchandising is another term for retail product buying, which is the process of stores selecting what merchandise and products will be carried in their inventory. The head merchandiser or merchandising manager is responsible for heading up the buying operations for a particular store. more »