If you're a small business owner, there are several steps you can take to help weather the current economic storm. Read on for some insights into recession-proofing your business. more »
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If you're a small business owner, there are several steps you can take to help weather the current economic storm. Read on for some insights into recession-proofing your business. more »
KDKA in Pittsburgh became the first commercial radio station in 1920. Before long, businesses were using this brand new medium as a way to reach consumers. Today, radio struggles to compete with television and Internet advertising. more »
Friends, neighbors, customers--lend us your ears! Advertising on the radio to promote your products, services or upcoming events is an effective way to reach your target demographic without depleting your company's budget. more »
Successful radio stations consistently strive to increase their listener base in order to command higher advertising rates. Through creative advertising strategies, radio stations can help their business clients to maximize their radio advertising budget, which leads to repeated ad purchases. Whether a radio station features the... more »
Advertising costs vary considerably between media. Print, web, direct marketing, and audio and visual broadcasting are all traditional forms of advertising with diverse pricing structures. Determining the best way to get the most bang for your buck will depend on what you have to sell, and whom you're selling it to. more »
If you are going to run any type of business, you must know how to reach your target market.The...
Whether your business is big or small, new or established, you always can benefit from...
There are many types of advertising available, including print advertising, outdoor (billboard) advertising, television advertising and radio... more »
As opposed to television advertising, buying spots on the radio can be an economical way to reach many who would possibly be interested in... more »
Learning how to sell radio advertising requires people skills, personal knowledge of your radio station and the art of making friends. In this... more »
Advertising represents a tremendous portion of any business budget. With its low price and high penetration, radio advertising is an attractive... more »
For many advertisers, radio represents a happy medium in terms of the number of customers reached and financial investment. Broader and more... more »
A radio commercial (in the USA also called a spot by people in the business) is a form of advertising via the medium of radio. Airtime is purchased from a station or network in exchange for airing the commercials.
The first radio commercial is credited to WEAF, New York on August 28, 1922 for the Queensboro real estate corporation. The ten-minute live commercial was voiced by H.M. Blackwell, a representative of Queensboro. In radios Golden Age, advertisers often sponsored entire programs or program segments, typically airing their commercials within. Today sponsorship is comparatively rare, the selling of spots being the predominant practice. Radio commercials are usually sold in 10, 20, 30, 60 or 120 second increments.
When sponsoring a program, in the USA the 10 seconds or so in which the sponsorship is acknowledged before and/or after the program, is called a “billboard.” Often, the sponsor’s commercial will air immediately after the billboard.
While radio has the obvious limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage, the "visual" portion being supplied by the listeners unbounded imagination. Comedian and voice actor Stan Freberg demonstrated this point on his radio show in 1957, using sound effects to dramatize the towing of a 10-ton maraschino cherry by the Royal Canadian Air Force, who dropped it into a 700-ft. mountain of whipped cream floating in Lake Michigan (filled with hot chocolate), to the cheering of 25,000 extras. The bit was later used by the USAs Radio Advertising Bureau to promote radio commercials potential.
In practice, most radio commercials are not so imaginative.
With changes in the radio business and production technologies, the mode of commercial presentation has changed somewhat, too. A commercial read on the air by the stations personnel (disk jockey, announcer, host, etc.) is known as a "live read" or "straight read." In the USA, this form is read more at » http://en.wikipedia.org/wiki/Radio+advertisement
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