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Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s.
In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ branded entertainment--product placement--with the vast majority of that (80%) in commercial TV programming." The story, based on a survey by the Association of National Advertisers, said "Reasons for using in-show plugs varied from stronger emotional connection to better dovetailing with relevant content, to targeting a specific group.".
Early examples
Product placement dates back to the nineteenth century in publishing. By the time he published the adventure novel, Around the World in Eighty Days the French writer Jules Verne was a world-renowned literary giant to the extent transport and shipping companies lobbied to be mentioned in the story as it was published in serial form. Product placement is still used in books to some extent, particularly in novels.
Placement in movies
Although recognizable brand names probably had appeared in movies prior to the 1920s, the weekly trade periodical Harrisons Reports published its first denunciation of that practice with respect to Red Crown gasoline appearing in the 1919 Fatty Arbuckle comedy The Garage.Harrisons Reports; 17 January 1920, page 9.
During the next four decades, Harrisons Reports frequently cited cases of on-screen brand name productsHarrisons Reports and Film Reviews; Volume 1, page iii , always condemning the practice as harmful to movie theaters. Publisher P. S. Harrison’s editorials strongly reflected his feelings against product placement in movies. An editorial in Harrison’s Reports criticized the collaboration between Corona Typewriter read more at » http://en.wikipedia.org/wiki/Product+placement
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