eHow launches Android app: Get the best of eHow on the go.

  • Bookmark and Share

Product Manager

    Product Manager Editor's Picks

    • Agricultural Business Careers

      Product management as an agricultural business career can be exciting and rewarding. It is similar to running your own business, except you receive a salary rather than worrying about whether you will make enough money to provide a good living. A product manager has opportunities to improve his business skills through in-house... more »

    • About the Product Life Cycle

      Product life cycle stands as the keystone of the marketing structure. From the life cycle flows all of marketing.
      The product life cycle is represented as a simple bell graph that plots product sales over time in a way that provides guidance to a product or marketing manager as she allocates company resources and determines... more »

    • How to Become a Product Manager

      A product manager usually oversees the development and maintenance of a specific item or line that a company offers throughout the entire cycle of its production. As part of a product management team, you will nurture the product through its planning stages and development, ensure that it is properly positioned on the open market, and... more »

    • Product Manager Salary Range

      Are you hoping to become a product manager someday and wondering how much money you might make? Well, like most jobs, some things play a big part in what your salary will be: How many years of experience you have, where you live, the employer type and the company's size. more »

    • How to Become a Certified Product Manager

      Being a certified professional is one way to help your application stand out from others, even in a specialized field like product management. There are several different certification programs that you can go through, although being certified is rarely required for a job. Most programs only last a few days, so you shouldn't have to... more »

    Product Manager Quick Guides

    Product Manager Videos

    Product Manager Articles

    Wikipedia

    Product manager

    A product manager researches, selects, develops, and places a companys products, performing the activity of product management.

    A product manager considers numerous factors such as target demographic, the products offered by the competition, and how well the product fits in with the companys business model. Generally, a product manager manages one or more tangible products. However, the term may be used to describe a person who manages intangible products, such as music, information, and services.

    A product managers role in tangible goods industries is similar to a program directors role in service industries.

    Diverse interpretations regarding the role of the product manager are the norm. The product manager title is often used in many ways to describe drastically different duties and responsibilities.
    Even within the high-tech industry where product management is better defined, the product managers job description varies widely among companies. This is due to tradition and intuitive interpretations by different individuals.

    In the financial services industry (banking, insurance etc.), product managers manage products (for example, credit card portfolios), their profit and loss, and also determine the business development strategy.

    In some companies, the product manager also acts as a:
    * Product marketing manager — may perform all outbound marketing activities
    * Project manager — may perform all activities related to schedule and resource management
    * Program manager — may perform activities related to schedule, resource, and cross-functional execution

    Category:Articles lacking sources (Erik9bot)

    es:Product manager
    fr:Chef de produit
    hr:Voditelj proizvoda read more at » http://en.wikipedia.org/wiki/Product+manager

    Related Ads

    Product Manager People & Community

    Connect with people who share your interest by joining one of our Groups:

    Topic Contributors
    Get Free Business Newsletters

    Copyright © 1999-2009 eHow, Inc. Use of this web site constitutes acceptance of the eHow Terms of Use and Privacy Policy.   en-US Portions of this page are modifications based on work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License.

    Demand Media