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Even if you are a startup company or a sole proprietorship, your company is never too small to have a press kit. This handy kit contains everything a reporter needs to write a bang-up story about you and your company. Will it cost a fortune to put together? Not if you do it yourself. more »
If an organization has big news to share, how does it get the attention of the masses? How can entertainers or non-profit group bring awareness to themselves without having to spend a lot of money? They distribute a press release. more »
What if you had a gala event and no one came to cover it? A poor showing by the media is almost always the result of poor planning by the event coordinators. Here are some simple tips for starting a buzz and keeping things humming from start to finish. more »
Clowns grab attention. Whether it is because of exaggerated face paint, outrageous hair, oversized shoes or wonderful tricks, a clown stands out from the crowd. You can have a fun weekend sale or event with a hired clown. It is easy to bring in one of these comic performers or a crazy car full of tumbling, horn-tooting and... more »
Getting the word out to prospective customers about a new product, event or service is essential if your business is going to be successful. There are several types of advertising to accommodate this objective as well as fit your company's budget. more »
If you want to get into the public and need to get known, there is no better way to begin advertising than through the use of a press kit. This... more »
Although denial is a powerful coping mechanism, organizations must recognize the potential for crisis by preparing a comprehensive crisis plan. In... more »
Understanding the purpose and content of a press release will help you distinguish the differences between a press release and paid advertising.... more »
Press kits are a very important tool when trying to garner publicity, sponsorships and partnerships. Press kits provide insight on a company,... more »
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