Press Coverage

Even if you are a startup company or a sole proprietorship, your company is never too small to have a press kit. This handy kit contains everything a reporter needs to write a bang-up story about you and your company. Will it cost a fortune to put together? Not if you do it yourself. more »

The more coverage a business can get in the local media, the better off it is in terms of public relations and customer knowledge about its product and services. However, in this day and age when free coverage is dwindling due to an emphasis on paid ads, it is more difficult than ever to get this coverage. This article will provide... more »

Hospices offer services that no one wants to need, but are indispensable for those with terminal illnesses and their families. Since most hospice services are nonprofit, the goal in creating a marketing plan for hospice care is to increase awareness for those in need of assistance and for fund-raising needs. A successful marketing mix... more »

A successful hair salon has a steady stream of customers to keep stylists, colorists and aestheticians busy. In addition to acquiring repeat clientele, you should advertise your hair salon to help fill in schedule gaps with new customers and keep profits high. For the best results, use a mixed marketing strategy that with multiple... more »

Health care is a thriving industry in both traditional and alternative sectors. There is no shortage of patients needing medical care, and there is plenty of competition among providers willing to give it to them. Consumers have overwhelming choices for health care, so businesses need to take steps to ensure theirs is the first one... more »