Wikipedia
Neopets
Neopets (originally NeoPets) is a virtual pet website launched by Adam Powell and Donna Williams on 15 November 1999."about"> Two years after the web site was launched, Adam Powell and Donna Williams sold a majority share to a consortium of investors led by Doug Dohring. On 20 June 2005, Viacom bought Neopets, Inc. for US$160 million."Viacom buys Neopets" />
Neopets is based around the virtual pets that inhabit the virtual world of Neopia. Visitors can create an account and take care of up to four virtual pets, buying them food, toys, clothes, and other accessories using a virtual currency called Neopoints. Neopoints can be earned through playing games, investing in the games stock market, trading, and winning contests. Users can explore the world of Neopia with their Neopets and interact with each other through the Neoboards, NeoMail, guilds, and Key Quest.
Neopets also operates a pay-to-play version known as Neopets Premium, which offers additional features and benefits for a monthly fee of US$7.99. Neopets, Inc. produces and sells a wide variety of Neopets merchandise, such as plushies, stickers, notebooks, three video games and a trading card game.
History
Neopets was conceived in 1997 by Adam Powell while he was studying at the University of Nottingham. Powell had started UK-based advertising company Shout! Advertising in 1996, which grew to be the third largest click-through program on the Internet by 1999. He also co-founded Netmagic, an online banner advertising design and sales firm and Powlex Ltd., a web site design firm."PressRelease"> Donna Williams was a marketing manager for Shout! Advertising from September 1997 to July 1999 responsible for internet advertising, sales and services, graphic and web design."PressRelease" /> He and Williams started creating the site in September 1999 and launched it two months later on 15 November 1999."about"/> Powell was responsible for the programming and database, and Williams the web desi read more at » http://en.wikipedia.org/wiki/Neopets