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Mission Statement

    Mission Statement Editor's Picks

    • How to Know The Difference Between A Mission Statement And A Company Description

      “What does your company have to offer?” If you cannot answer that question with short, easy, matter-of-fact answers, then maybe it’s time to re-learn what products and services your company has to offer. more »

    • About Mission Statements

      Creating a mission statement for your business or non-profit organization can be difficult. You need to find the perfect words to briefly and concisely state your company or agency's purpose. By learning what is necessary, you can effectively create or update your old mission statement to reflect your current principles. more »

    • How to Create an Electronic Press Kit

      Creating a basic hard copy press kit can be a daunting task for those that are unfamiliar with today’s media and marketing standards. Creating an electronic press kit may sound even more intimidating, but by many standards is just as simple to create, faster to transmit, equally effective and more cost efficient than the hard... more »

    • How to Fundraise Money

      Fundraising is one of the most challenging, most exciting, and most rewarding careers a person can choose to enter. It requires incredible determination, a great personality, charisma, charm, and sincerity. It also requires honesty, integrity and a devotion to the cause chosen. To successfully raise money, a person must have all of... more »

    • How to Ask for Donations

      Whether you are in charge of raising money for a child’s athletic team or your club needs funds to promote a political lobbying effort, asking for donations is an important part of a non-profit organization’s agenda. Use some tried-and-true techniques for getting the funds you need while presenting yourself with class. more »

    Mission Statement Quick Guides

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      Working for a nonprofit organization doesn't always mean that you'll be working for free. What...

    Mission Statement Articles

    Wikipedia

    Mission statement

    A mission statement is a formal short written statement of the purpose of a company or organization. The mission statement should guide the actions of the organization, spell out its overall goal, provide a sense of direction, and guide decision-making. It provides "the framework or context within which the company´s strategies are formulated."Hill, Ch., Jones, G. Strategic Management. Houghton Mifflin Company: New York, 2008. ISBN: 978-0-618-89469-7, page 11

    Historically it is associated with Christian religious groups; indeed, for many years a missionary was assumed to be a person on a specifically religious mission. The word "mission" dates from 1598, originally of Jesuits sending ("missio", Latin for "act of sending") members abroad.

    Content

    Mission statements often contain the following:

    *Purpose and aim of the organization
    *The organizations primary stakeholders: clients, stockholders, congregation, etc.
    *Responsibilities of the organization toward these stakeholders
    *Products and services offered

    According to Hill, the mission statement consists of:
    1. a statement containing the reason for the existence of the organization (mission)
    2. a statement of some desired future state (vision)
    3. a statement of the key values the organization is committed to
    4. a statement of major goals

    The mission statement can be used to resolve differences between business stakeholders. Stakeholders include: employees including managers and executives, stockholders, board of directors, customers, suppliers, distributors, creditors, governments (local, state, federal, etc.), unions, competitors, NGOs, and the general public. Stakeholders affect and are affected by the organizations strategies.
    According to Vern McGinis, a mission should:
    :Define what the company is
    :Define what the company aspires to be
    :Limited to exclude some ventures
    :Broad enough to allow for creative growth
    :Distinguish the compa read more at » http://en.wikipedia.org/wiki/Mission+statement

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