While this articles discusses many valid points, it doesn't address the big challenge of building a client list in the early months and years of launching a computer consulting business.
For most new computer consulting businesses, sales and marketing will pretty much dominate the first 6-12 months in business until the utilization rate (# of billable hours a week) gets to at least 50-75% on a consistent basis.
It also really doesn't even touch on the distinction between
(a) computer consulting for home users
(b) computer consulting for tiny businesses (<10 computers)
(c) computer consulting for more established small businesses (10-100 computers)
(d) computer consulting for medium-sized enterprises (100-1,000 computers)
(c) enterprise computer consulting
When I approach writing an article on this topic, I find it more helpful to zero in on more specific topics.
How to S
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In small businesses, the computer consultant generalist is usually charged with taking care of computer security. In larger environments, where there's an in-house IT department, computer security consultants are typically highly specialized and will focus on just a few facets of IT security.
This might include intrusion detection, biometrics, business continuity planning, firewalls, penetration testing. or wireless encryption.
I also disagree with the statement that your "best chance to land new accounts is to have a strong online presence."
The strongest new business you generate will typically come from networking with other consultants, accountants, and other trusted business advisors, joining and getting active in relevant organizations, speaking at conferences, holding your own seminars, and writing for trade publications.
Promoting online simply opens you up to easy p
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Novice
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