Advertising campaigns that make use of springtime messages give your business a way to reach people who are ready to leave behind the snow and ice of winter. Almost any business can take advantage of springtime advertising to draw the attention of potential customers. Learn everything you can about your target market so your spring messages and graphics motivate people to come out of hibernation and buy your products or services.
Tying your product or service to spring cleaning -- the time-honored ritual of a fresh start for summer -- gives you a fun way to attract shoppers’ attention. If you own an interior design firm or a furniture store, use your ads to convey spring is the perfect time to replace old furnishings and spruce up a home with new accessories. Suggest products or services that people use to be organized, clean out their closets, get rid of junk and spiff up the yard, assuming your company’s offerings tie into these tasks. Put out ads that announce winter clearance sale prices and the arrival of new products just in time for spring.
Daylight Saving Time
The concept of springing forward by moving the clocks ahead one hour gives you a way to motivate and encourage people to sample your services. For example, if you own a gym, lead yoga classes or offer health services, use the concept of springing forward to encourage potential clients to take action to improve their lives. Hold a daylight saving time event, such as a spring sale event that starts an hour earlier than your normal business hours. Offer a larger discount in the first hour your business is open to tempt people to stop by.
Springtime is filled with holidays and colorful imagery perfect for your advertising efforts. Depending on your target market, consider advertising based on Mother’s Day, Easter or Passover. Tie the new beginnings associated with spring and Easter to candy stores, toy companies and service businesses, such as car-detailing shops that spiff up the car for a Sunday drive. Create a special event specifically for the holiday and spring, such as free mother and daughter portraits or makeovers if you own a hair salon or photography studio.
Spring is symbolized by green plants, butterflies, baby animals and blooming flowers. Use these symbols of spring along with bright cheery colors such as yellow, pink and green to suggest spring in your print ads, flyers and postcards. Use the word “Spring” in your ad headline to motivate viewers to take action. Extend your advertising power by changing the cover image on your Facebook page to look springlike and update your website home page so it pushes your springtime theme.