Chevrolet used the slogan "Task Force Trucks" to advertise its trucks from 1955 to 1959. 1958 was a year of considerable change to the vehicles, according to author and "old car lover" John Gunnell. In the fall of 1957, Chevrolet announced redesigned versions of its trucks for 1958. The changes included a redesigned grille, a two-tone paint scheme and the famous Apache designation.
In 1958, all 31-, 32-, 36- and 38-series Chevy trucks were given the name "Apache," signifying light-duty. These were trucks weighing up to 9,000 pounds and were available on six different wheelbases.
The Apache included an upgraded 145-horsepower Thriftmaster 6 engine as standard. An option was the all-new Trademaster V8 engine, the then most powerful light-duty engine Chevrolet had ever built, boasting 160 horsepower. The 265-cubic-inch V8 had been bored out to create a new cylinder block with 283 cubic inches of displacement, short-stroke efficiency and weight-saving compactness. Not surprisingly, this produced cylinder walls which were fairly thin and Chevy engineers decided that future blocks would be recast.
A wider, slab-sided Fleetside bed was introduced. Quad lights replaced the previous paired lights. A new body included a hood with fin-like bulges and a more sculpted fender. The front end was redesigned and included a shorter, wider grille in front of the reshaped radiator. The grille now contained the parking lights.
Chevrolet historian Mike Mueller explains that there were nine color combinations:
Dawn Blue/Marine Blue
Polar Green/Jade Green
Tartan Turquoise/Jet Black
Kodiak Brown/Bombay Ivory
Oriental Green/Bombay Ivory
Granite Grey/Bombay Ivory
Cardinal Red/Bombay Ivory
Bombay Ivory/Cardinal Red
Golden Yellow/Jet Black
Factory-equipped air conditioning was introduced and four-wheel drive was available across the range.
- "Chevrolet Pickups, 1946-1972"; John Gunnell; 1988
- "Chevy Pickup Trucks"; Steve Statham; 1996
- "Chevrolet Pickups"; Mike Mueller; 2004
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