Apartment newsletters -- both printed and electronic -- not only serve as a means of disseminating information from the apartment's management to the residents, they also offer an opportunity to share information and nurture a sense of community. The more connected residents feel to their neighbors, the more likely it is they will stay and spread positive word of mouth about the apartment. Good apartment newsletters build connections and share ideas and information.
Spotlight one of the apartment's residents with a profile. Focus on her interests, hobbies, tastes and background. If she really enjoys her job and seems eager to talk about it, include that in the story as well. Photos of the resident's apartment -- especially if it is tastefully or uniquely decorated -- can give a flavor of personality and show other residents some apartment decorating possibilities. Alternately, if the resident has an unusual hobby, like mountain biking or restoring antique cuckoo clocks, feature photos of the resident in action.
Include a calendar of events and important dates related to the apartment in every issue of the newsletter. Put the calendar in the same place every time. Make a "cut-out" calendar along the bottom of one page that residents can clip and hang on their refrigerators. The calendar should list deadlines, holidays and community events happening in the building. If the building is small and doesn't have much in the way of events, omit the calendar or expand its range to include events at the nearest community center.
Center the apartment newsletter around a single useful article related to the season or a seasonal holiday. The feature article can center on decorating, entertaining and housekeeping if you want to maintain the apartment theme. You also can range farther afield with travel, food and lifestyle stories while still aiming for relevance to all residents. List articles are often popular. For example, write articles called, "10 Beach Escapes Within 2 Hours of Townville" or "5 Homemade Hot Cocoa Ideas." When coming up with article titles, be as inclusive as possible. Write "Fall Harvest Dinner Ideas" rather than "Thanksgiving Dinner Ideas."