Today, it seems that there is a wireless retailer on every street corner. Walk through your local mall and you're sure to pass a dozen or so stores and kiosks peddling cell phones and service. This reality can be more than a little discouraging if you're in the business of selling wireless phones. However, there are some tips you can follow to help give you an edge over your competition.
Know your product
This sounds simple enough, but it's one of the most important jobs you have as a salesperson. There are a lot of choices when in comes to shopping for a cell phone. When a person comes to you to buy rather than going to another retailer or shopping online, you need to seize the opportunity. If your customer has questions about the product they came to see and you aren't able to provide solid answers, there is a good chance they will look elsewhere. Use your downtime wisely to research new products and brush up on existing ones. If you have access to the phones you sell, take advantage of this and test them out for yourself. This will make it much easier to show a customer what they need to know. Stay in the know on any changes to the plans and services you offer as well. Promotions and prices change frequently in the business of wireless sales. Check company email and websites often to stay well-informed. When a customer comes to see you, you'll be able to answer their questions confidently.
Avoid industry jargon
While it might be tempting to wow your customer with the use of industry speak, this always should be avoided. As a wireless professional, you're used to hearing and using technical words and acronyms, such as GSM, CDMA, 3G and quad band capable. The average shopper, however, is not accustomed to this terminology and using it causes confusion and frustration. Explain the product you are selling using words that everyone can understand. For example, rather than saying "This phone is even faster than our 3G-enabled devices" try saying "This is one of the fastest phones we've ever sold." You can make your point without making the customer feel like you're explaining something they'll have no idea how to use. A good salesperson is able to read their customer and know if they are interested in discussing technical specifications on a more detailed level. Otherwise, it can feel like you're being condescending to the customer.
Don't forget the basics
Your customers have many choices when it comes to deciding on a wireless retailer. It's important that you recognize this and show them that you appreciate their business. Remember the basics of customer service with every sale you make. This includes smiling, being polite and courteous, and thanking clients for their business. Take the extra time to ensure customers understand the product they have purchased and are comfortable using it. Give your clients a method of contacting you through email or by phone in case they have any further concerns, and follow up with them after the sale. This will make your customer happy, and hopefully give you a loyal customer for future sales.
- Photo Credit shopping #8 image by Adam Borkowski from Fotolia.com
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