Effective Email Marketing Tips
Email is a powerful form of communication, and if you use it properly, it can be a very effective form of marketing. Many companies, causes and organizations engage in irritating marketing practices, and once you irritate people you are marketing to, you've most likely lost them as potential consumers of your content or product forever.
Other People Are Reading
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Focus On One Message
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Unless you're sending out a newsletter, which may contain multiple topics, focus on one particular topic, cover it well and do not exasperate the reader with a plethora of different subjects. If your readers' eyes glaze over while reading your e-mail, you may never be able to gain back their interest.
Do Not Spam
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Few things are as aggravating as getting marketing e-mail from a company or organization that you did not opt in to. This is spam. Never assume that it's okay to send marketing-related e-mails to a person if he did not explicitly give you permission to do so, or you may turn a normally serene reader into a voracious harpy quickly.
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Deliver What You Promise
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Don't risk losing a potential reader by promising something in the subject of an e-mail and delivering something else. If a reader clicks on your e-mail and expects to read about methods of keeping her kitchen clean and instead simply gets a list of cleaning products that you are selling, she may scroll right to the bottom and look for that "Unsubscribe" link. A cleaning product is not a method; it is a product.
Use Proper Spelling and Grammar
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Some people don't care one iota if your email's subject line reads: "Ur no 1 place 4 cleaning tips!" Other people care about spelling and grammar. Still other people care a lot. Err on the side of good grammar and proper spelling. Those who don't care either way won't mind, but those who do care will mind a lot.
Optimize Subject Lines
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Use short, succinct e-mail subject lines that get the relevant point across without rambling. You can look at newspaper headlines for clues on how to do this well, because newspapers have always had to say the most information in the least possible amount of space.
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References
- Photo Credit serious woman image by hazel proudlove from Fotolia.com
