Free Advertising Ideas for Attorneys

The Internet offers several free and effective advertising options for attorneys.

In the crowded world of attorneys, advertising is a valuable tool. Although advertising often leads to profitable results, attorneys do not need to incur any costs to effectively get their messages out before the public. With such tools as social media and the ease of modern communication, free and effective advertising for attorneys is more accessible than ever.

Facebook

Facebook fan pages and groups assemble target demographics into one convenient, accessible location.

Once regarded as a forum for personal entertainment, social media is quickly becoming a vital advertising tool for businesses. Facebook.com fan pages and groups allow attorneys to find attentive groups of their target demographics already assembled in one convenient location. Cater page searches to a particular type of law. For example, a real estate attorney can access fan pages based on location (search towns, cities and counties), or a divorce attorney can look for Facebook groups supporting recently separated couples. Once the targeted pages and groups are identified, join the group and advertise on the communal wall.

Twitter

Plug into the worldwide Twitter network.

Another valuable social media tool is Twitter.com. Once a username is created, search for other users who could be potential clients, and follow them. For example, patent attorneys can search for users classified as entrepreneurs and then introduce themselves through tweets or direct messages. Also, use Twitter's powerful real-time search engine to find members tweeting about topics that may lead to future business. The Twitter environment encourages interaction among users who were not previously acquainted.

HARO

Sign-up for HARO to get quoted in high-exposure articles.

HelpAReporter.com (HARO) allows the everyday professional to access a global public relations network. HARO sends three emails per day to its members, each with a list of 20 to 40 requests from various media outlets. It just takes a few minutes each day to browse through the requests and identify which articles apply to a particular field of expertise. Members who meet the requested credentials simply email responses directly to the reporters for consideration. Being quoted in an article can lead to high exposure and establish a lawyer as a leading expert in a particular field.

Barter

Attorneys can leverage their valuable skill sets to access prime advertising space.

Attorneys possess a valuable skill set that almost any business needs to access, including advertising outlets. Contact popular websites, radio stations, television studios, magazines and newspapers to barter legal services for prime advertising space.

Blogging

Connect with new readers and potential clients by guest posting on popular blogs.

Creating an original blog and guest posting on established blogs allow attorneys to advertise in indirect, yet highly effective ways. Starting a blog is simple with the help of such platforms as Wordpress.com and Blogger.com, and doing so provides a controlled forum to post original content on a regular basis. Another option is searching the Internet for popular blogs within a particular field to pitch guest posts. A benefit of guest posting is accessing a new audience without the burden of having to promote the content, which is generally the site owner's responsibility. Most sites include a byline about the author, which can include links to that person's website or blog. This type of advertising not only encourages dialogue and interaction with potential clients and future resources but also benefits search engine optimization for an attorney's site.

Speaking Engagements

A well-executed speech is a powerful sales tool.

Event coordinators are always looking for guest speakers. Browse the local bar association website and various trade magazines to find upcoming events aimed at a desired audience. Look for the planner's contact information on the event website, and reach out to pitch a speech. Often, the speakers' names and biographies are included in event promotional materials. A well-executed speech is a powerful sales tool.

References

• Guerilla Marketing: The New Power of Advertising
• Furia Rubel: Promoting Your Solo or Small Practice--Small Firm Business

Resources

• Painted Cows