Whatever field of service you’re in or the type of product you sell, you know that to stay afloat, you need customers. A mix of current, loyal clients and an ever-incoming influx of new customers can help you make it in your industry. Gaining these new spenders requires advertising. Many businesses use theme advertising and headlines, taking cues from the time of the year. In July, beat the heat with some calendar-related strategies.
Half Year, Half Off
July 1 officially kicks off the second half of the calendar year, so your company can take advantage of this “second half” in quite a few ways. When planning your advertising strategy, focus on the “half” as your guide to create attractive headlines for your ads and marketing pieces. Offer products and services half off, such as “Buy one muffin, get one half off” or “Half off the service charge for all maintenance visits.”
Of course, “halving” your prices will depend on your company’s fiscal state at the time; you don’t want to cut your prices too much and end up in the red. You can still offer plenty of eye-grabbing headlines in your ads, such as “Half price drinks every Tuesday” or “Every third maid service, half off!” while staying afloat and attracting new customers at the same time.
Jolly July Holidays
The idea of Christmas in July may seem like an overused advertising idea, but it’s basically just a way for stores or businesses to announce big sales and discounts. The Holiday Spot website states that the festivities may have originated in Europe in the 1980s, when people were tired of the blazing heat and longing for winter’s chill. A way to add “Christmas in July” advertising to your marketing plan is to actually open up the idea to all holidays; after all, some of your customers may celebrate Hanukah, Kwanzaa or something else entirely. Instead of using the term “Christmas” as part of your advertising headline, choose something that is universally applicable, such as “Happy Hot Holidays” or “Halfway to the Holidays.” You can also opt for something like “Jolly July,” though the term “jolly” is often associated with Santa Claus. As a change from the usual Christmas-themed bells, candy canes or garland used in advertisements during “Christmas in July” marketing pieces, use generic images such as presents, dollar signs or stacks of coins. By opening up your advertising and targeted headlines to any and every possible celebrant, you may get into the heads of many more potential customers.
Earn Your Independence
Even before June comes to a close, stores, businesses and offices are decked out with red, white and blue stripes and stars. Independence Day may arrive at the very beginning of July, but you can use it to govern your advertising plans for the entire month. The holiday’s focus on breaking free and independence lend themselves well to eye-grabbing headlines such as “Break Free from Expensive Cell Phone Charges” or “Claim Your Independence from Cable Television!” “Independence Earns Cents” or “Independence Makes Sense” are additional options for your ad titles.