Creative Marketing Ideas

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Now that you've opened your own business, you'll want to market your company effectively so that you can grow your client base. Creative marketing and promotion will impress potential customers and make your business well-known.

Business Card Ideas

A business card is an effective and compact marketing tool that includes important details a customer needs to know about your business, such as its Web address and phone number. You can make your business cards stand out by including holographic images of your logo, or by making a card truly representative of your business, such as a card in the shape of a menu for a restaurant. Providing a small list of the products and services you offer on the back of the card may help customers know exactly what to expect before contacting your business.

'How-To' Sessions

If you own a business such as a cosmetics shop or boutique that sells products people can use on their own, you can market your company by hosting small seminars for customers a few times a year. For instance, you can invite a certified makeup artist to your cosmetics shop to conduct a class on how to properly apply eye makeup, and invite your regular customers to attend. Adding more perks, such as allowing each customer to bring a guest and selling makeup products at a discounted price during the class will help increase your clientele, and the word of mouth the event generates will bring more patrons to the shop during regular business hours.

Using the Web

In addition to your company's website, you can also create a sub page that is solely for marketing purposes. Feature your products and services on this web page, as well as printable coupons or Internet-only deals that provide significant savings. Include some items on the page that are not available in the store to appeal to customers who would rather shop online. Partnering with similar businesses will promote positive business-to-business relations, and will provide you with a new set of potential clients to advertise to. For instance, if you own a shoe store and want to increase business by allowing customers to shop online, you may want to partner with an exclusive accessories boutique in your area and offer guests a small handbag or piece of jewelry at a discounted price with the purchase of a pair of shoes. The Web address for the marketing page should be included in all of your other promotional items for maximum exposure.

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