Chiropractors can keep quite busy as the population ages and more people develop back pain, tendinitis and other age-induced ailments. However, like other health businesses, chiropractic can be highly competitive. Hence, chiropractors need to advertise and market their services. Whether a chiropractor is just starting out or has been practicing for years, there are some free and low-cost marketing techniques that every chiropractor can use to promote business.
Referrals are one of the easiest ways to market chiropractic services without spending any money. The best way to get referrals is to make a sign and place it by the reception desk. Create a message that says something like, "If we have helped you, let us help your friends or family members. We are now accepting referrals." Have the forms printed with "Referrals" at the top, then have lines that ask for the name, address and phone number of these people. Over time, referrals can bring in a significant number of new patients.
Another free chiropractic marketing idea is article writing. Chiropractors have expertise in helping people heal their aching muscles or bones and are in a unique position to write an informative article about the profession. The article can be sent to the local newspaper, area magazines or various websites, according to the article "Chiropractic Marketing" at chiropractors.org. Write the article to give readers a solution to a particular problem--for example, "Secrets to Healing That Nagging Lower Back Pain. " Include your name and contact information.
Chiropractors can also make up gift bags filled with pamphlets of 10 or 12 conditions that they treat in their office, according to the article "25 Bright Marketing Ideas" at chiroeco.com, an online chiropractic magazine. The gift bag can include a pen with the chiropractor's name and phone number, a stress ball, brochure, and a gift certificate for a free examination. Keep the gift bags up front so the receptionist can give them to patients, who may give them to friends or family members.
You can also hold seminars for people with a particular type of pain. Hand out information about the seminar to patients. Have them invite their friends or associates. You can also post fliers around town promoting your seminar. Another idea is to contact the newspaper or television station in your area. Speak with reporters. Ask them if they can write about your seminar, or invite you to appear on the news to discuss it, respectively.