In addition to selling great services like specialty haircuts and coloring, a salon can increase its revenue by enhancing its product retailing. Targeting your merchandise is important, as is researching your competition to see how they promote retail sales. Some professional salon products and brands can be purchased at lower prices, so you must find ways to get them off your shelves and into your clients' hands. To encourage product sales in your salon, creative marketing, product knowledge and staff involvement are beneficial in boosting retail sales.
Rewards cards are a great incentive for your clients and can help you boost retail sales. Create a punch or swipe card to give to clients when they purchase products from your salon. Designate a minimum amount of product that must be purchased to receive a card or reward points. Set a reward goal for clients who have reached all the required purchases, such as free product, gift cards or services. For instance, try promotions like "one free product after the tenth purchase" or "spend $100 on salon product and receive a complimentary $25 gift card or discount on services."
The holidays are a great time to promote salon products to increase retail sales. Create holiday promotions for Valentine's Day, Mother's Day and Christmas. Put together a holiday bundle with a complete product regimen or offer to customize a gift basket for clients and customers. Add a holiday makeover basket or bundle with purchased products and services or include a salon gift card to be used at a later time.
Getting your staff involved in actively suggesting and selling salon product can boost retail sales. Create incentives that give your staff the momentum to increase sales. You can offer a commission on each product sold or a reward for employees who meet a weekly or monthly sales goal--whoever reaches the highest dollar amount will win a prize. Choose a prize that will excite your staff and give them the impetus and enthusiasm to want to sell the salon's products.