The role of disc jockey comes to mind when many people think about jobs in radio. Radio is big business, however, and for every station, there is an operational support team making sure everything runs smoothly and a sales team generating revenue. Successful radio operations have people with a variety of skills and backgrounds working in conjunction to ensure profitability. The larger the operation, the more positions a radio station needs to fill.
At the top of the radio chain of command is the general manager (GM). He focuses on the big picture and plans and implements the philosophy and direction of the radio station. He might be known as the GM or the vice president (VP), and in smaller markets he may be the owner of the station. Other leaders at the radio station include the director of sales, news director, programming director, music director and the director of engineering, all of whom manage individual departments and report to the GM.
Behind the scenes, accountants, office managers, administrative assistants and receptionists deal with the day-to-day operational and clerical tasks associated with running the radio station. They focus on details and need to be supportive and cooperative.
The most visible on-air staff members are the DJs. They entertain the listeners and discuss the music and promotions. But announcers and news reporters, which can also include sports, weather, entertainment and traffic reporters, are also an important part of the on-air team. The on-air staff members need to be charismatic, creative and capable of thinking on their feet.
Supporting the on-air staff behind the scenes are the production people. The public-relations director, producers, board operators, traffic director, traffic assistants, public-service director and continuity director work to ensure the on-air personalities have the information and resources they need to do their job.
Sales & Marketing
The sales and marketing staff is responsible for generating revenue for the station. The majority of this comes via on-air advertisements, and employees like the general sales manager, national sales manager, local sales manager and account executives are charged with generating sales leads, delivering sales presentations and closing deals. More and more stations are also looking at nontraditional revenue sources and hiring sales representatives who focus on Internet advertising and event marketing revenue streams. Sales assistants and the marketing and promotions team support the various sales representatives at the station.
The chief engineer, communications engineer, webmaster, assistant engineer and satellite operator work together to ensure the technology of the station is up-to-date and in working order.
- Photo Credit microphone - on air image by Nikolai Sorokin from Fotolia.com
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