Duties & Responsibilities of a Sales Coordinator


Sales coordinators are usually employed by wholesale distribution companies or in the manufacturing sector. They are also employed by marketing groups and retailers. A sales coordinator offers support to the sales team and assists its members in reaching monthly sales targets. A sales coordinator also plays a key investigative role, conducting detailed research on a given product to determine which areas or store types will be most likely to yield a high number of sales.

Main Duties

  • A sales coordinator usually works in close conjunction with management to gain an accurate picture of the business in terms of budgets and sales expectations. He is responsible for collecting up-to-date information on the status of orders from various company branches and the number of sales attained. He will also field telephone and email sales inquiries from suppliers or clients. A sales coordinator must also keep accurate records of monthly and annual sales figures on a computer database. Such information is crucial to ensure a business is on track; failing to meet sales figures can have a devastating effect on its profits. A sales coordinator uses this information to create detailed sales reports to present to management or potential investors. He can also offer guidance to management by identifying weak areas and initiating ideas to adapt future sales strategies.

Networking Role

  • Sales coordinators are often the public face of a business, frequently communicating with distributors, company representatives and key clients to resolve any queries as to business practices. A sales coordinator also arranges important promotional events such as trade fairs, which are attended by potential clients and intended to enhance a company's reputation and secure future investment. A sales coordinator also plays a key role as a negotiator. She must retain good working relations with existing suppliers and attempt to secure more favorable contract terms for future business.

Market Research

  • A sales coordinator often works with the marketing department in maintaining a company’s consumer website and producing promotional brochures. He also assists in the production of product advertisements for newspapers and magazines. A sales coordinator often works in conjunction with the marketing department, conducting research to identify the best regions in which to market key products. He does this by providing key sales data and identifying trends in sales levels and product preference across different regions. Sales coordinators often assist with recruiting too, helping to identify candidates with sales-driven mentalities and proven track records.

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