Retail Promo Ideas
The first goal when opening a new store or taking over an existing retail space is to get customers to pass through your door. Consumers tend to shop at places they know, so you will have to break their comfortable shopping habits. Retail promotional ideas can encourage potential customers to try your shop. Hopefully, they'll form new shopping habits and become regular customers.
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Coupons and Discounts
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Offer coupons and discounts on future purchases. Turn one-time visitors into return customers by giving out coupons for a discount on their next purchase. You can also use current customers to bring in new shoppers. Give your customers a coupon for a discount when they return with a friend and both buy something in the store. If you have a website, you can create an electronic newsletter and send coupons out with each issue. Sending out coupons in direct mailers and distributing fliers will also help bring in new customers.
Promo Products
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Promotional items are an effective way to remind customers about your store because they'll think of you every time they use the product. Brand these giveaways with your logo, contact information or simply the name of the store. Popular promo products include pens, key chains, note pads and flashlights. Pass out these products each time a customer makes a purchase in your store. Reserve more upscale promo items for customers who spend a specific amount of money.
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VIP Party
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Host a VIP party at your shop and invite customers who registered with your website or at the store. Your customers will know you value them, and make sure to remind them to bring a friend to the event. Offer free champagne, sparkling water and snacks for your guests. Give each customer a VIP bag, with discount coupons and free gifts. Try connecting the party to your products. For example, if you sell clothing and accessories, offer a runway show that highlights designers available in the store. Hold the party after regular hours.
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References
- Photo Credit muffin store image by StephenD from Fotolia.com
