Television Advertising Careers
The Advertising Educational Foundation (AEF) writes on its website that advertising is the key to the success of a business. Advertising allows companies to inform buyers about their products and services, and their features and benefits. The goal of advertising is to persuade consumers to consider a specific product or brand.
AEF notes that part of advertising is show business, and nowhere is that more true than in television advertising. But while consumers only see the finished commercial product once it airs, there are many people behind the scenes who have careers in the television advertising business.
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Sales
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Television media planners primarily work for advertising agencies. They use research to better understand the public's habits and direct advertising geared toward demographics and use this information to buy ad space that targets their clients' desired customers. Media planners often work with a client's advertising budget, negotiate prices and are responsible for verifying that the ads air when they were scheduled.
On the flip side, advertising sales executives sell television time to advertising agencies and also directly to companies. They will pitch the merits of their network(s), offer packages and promotions and also work within budgets to ensure their clients make the most effective use of their advertising time.
Creative
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Creative departments of advertising agencies and television networks bring life to ideas. Copywriters conceive and develop ideas for ad campaigns and write the scripts and storyboards of commercials. They work closely with art directors and the production department to film and edit the commercials, then present a finished product to the client. They may create specific, individual ads or entire ad campaigns. Sometimes creative departments are tasked with writing jingles or coming up with corporate logos and slogans.
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Research
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Television research analysts collect data and other information about viewers so they can fully grasp when and why people watch television. Once they understand the age, gender and other specifics of viewers of certain shows they are able to help media planners and sales executives target audiences for individual advertisers. Research analysts work to crunch numbers and turn the information into a story that marketing and sales people can relate to clients.
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References
- Photo Credit tv control and tv 3 image by chrisharvey from Fotolia.com
