Types of Promotional Materials


Promotional materials are a way for you to have your company logo and name in front of your client, and anyone around your client, as much as possible. If you use the right promotional items, your return on investment can be a jump in sales and revenue. There are many different types of promotional materials beyond the standard T-shirt or pen that you can use to market your business effectively.

Coffee Mugs

  • A coffee mug is something that people will have at their desk all day long, reminding not only themselves of your company, but also anyone else who sees the mug. Think about how often people in your office head to the coffee machine every day, and you get the idea of how powerful a marketing material the coffee mug can be. Ceramic mugs with your company name and logo printed on them are the most effective kinds to offer.


  • An umbrella may not sound like an effective marketing item, but it can be something that portrays a very positive image, if done properly. Get umbrellas that feature your company logo and name as large as possible, so people will be able to see it from far away. Umbrellas protect you from the elements. When your company name is on an umbrella protecting someone, your company and the umbrella itself may become a topic of conversation.


  • People reach for their keys at least twice a day: when they start their car to leave for work and when they start their car to come home. A keychain is something that people will see frequently, and passengers in the car will notice it as well. Add other features to the keychain, such as a bottle opener or a small flashlight, to make it something that people will use more often. You could also include a personal alarm on the keychain.

Related Searches


  • Photo Credit stars and stripes promotional pen. image by Kalani from Fotolia.com
Promoted By Zergnet



You May Also Like

  • Different Types of Packaging Materials

    The right packaging material can be the difference between successfully shipping a fragile item or having it arrive in pieces. Some factors...

  • Definition of Promotional Materials

    All types of businesses use promotional materials to market their products and services. Promotional materials can include sales collateral material, advertisements and...

  • What Are the Different Types of Screen Printing?

    Screen printing, sometimes referred to in popular culture as silk screening, is a popular method of applying images to substrates (materials that...

  • Why Use a Sublimation Printer for T-Shirt Printing?

    T-shirt printing by sublimation has grown into a substantial industry over the last 25 years and has filled a market gap for...

  • Types of Promotional Strategies

    Developing a promotional strategy is an essential part of marketing your business. You have to be able to get the word out...

  • Types of Product Promotional Goals

    Developing a promotional plan for a new or existing product entails researching the target market, knowing the competition and developing a strategy...

  • Different Types of Flooring Materials

    There are many options for flooring materials, from synthetic to natural. Many synthetic types of flooring were developed to achieve a specific...

  • Types of Consumer Promotions

    Consumer promotions are incentives aimed toward a company’s customers. Promotions are used to gain potential customers or keep current customers satisfied. Consumer...

  • Types of Sales Promotion Tools

    Effective sales promotion tools are tailored to presentations at events or trade shows, door-to-door sales, retail sales, direct mail advertising, telemarketing or...

Related Searches

Check It Out

Are You Really Getting A Deal From Discount Stores?

Is DIY in your DNA? Become part of our maker community.
Submit Your Work!