Life insurance agents often face the challenge of finding the best places to sell their products. While the more traditional methods remain an option, such as selling in the home, other options are also available, like presenting to large gatherings or using modern technology to reach prospects. Some of the selling places involve making direct sales presentations, while others focus on building relationships that pave the way for future sales.
A seminar is a good way to gather a group of people who have a common interest, such as planning for retirement. Your seminar should be informational in nature and not directly sell products. To entice people to attend, offer an incentive such as a free lunch. You can advertise your seminar through a newspaper ad or by mailing invitations to a targeted group of people. If you choose the latter, you can expect to get a response rate of 1 to 2 percent, according to Googobits.com.
Networking events are a way to meet other professionals to let them know what you do, with the hope of eventually turning them into clients. A chamber of commerce mixer or a young professionals group meeting can also help you build alliances that can provide you with referrals. As with the seminars, the key is to focus on building relationships that will eventually lead to sales.
The door-to-door method does not actually involve knocking on doors. Instead, have door hangers or inexpensive fliers made and place them on doors in various neighborhoods. If you happen upon someone outside his home, hand him your door hanger and introduce yourself. GoogoBits.com indicates that if you do this on a daily basis, you will begin to receive calls from prospects who want more information.
Set up a website to where people can get a quote for life insurance. If you sell a relatively simple product like term life insurance that needs little explanation, the bulk of the sales process can take place online. You can also advertise on websites that offer free life insurance quotes such as Insure.com and AccuQuote.com.
Some people may still prefer the traditional method of buying life insurance from an agent who visits them in their home. With the advent of laptop computers, effective presentations are available with the support of visual information such as charts and graphs, and you can do premium calculations with speed and accuracy.
- Photo Credit life's a gamble image by Pix by Marti from Fotolia.com
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