In today's business climate, the ability to communicate effectively is a highly-prized quality in job candidates. Strong communicators quickly become an asset to their company. The various components of communication—including oral, written and nonverbal—provide their own unique benefits. Effective communication in these areas can improve a company's productivity, profitability, and overall work atmosphere.
Effective oral communication is a huge boon in a business setting. Solid oral communication allows you to present information in a setting where you can immediately hear and address concerns, questions and objections.
Moreover, good oral communication facilitates group communication, leading to the development of creative solutions and proposals. For example, using effective oral communication, you can make a clear, concise, structured presentation on a product launch that covers the benefits of the product, components of the impending launch and why that strategy will work with the targeted consumer base.
Written communication, when conducted in an effective manner, provides a variety of benefits. First, it helps you create a comprehensive, structured presentation of information that your supervisors, co-workers and clients can use as a reference in the future.
Second, effective written communication provides a reference point as you work with co-workers and supervisors toward common goals. For instance, a business benefits from effective written communication in a manual that covers the guidelines for submitting an invoice for a client order or communicating company procedure to company personnel.
Finally, a well-written document can provide legal leverage in instances of conflict, as it records the communication that has taken place on the matter.
Nonverbal communication provides a gold mine of information and opportunities to the adept professional. First, reading nonverbal signals gives you, as a presenter, the ability to quickly adjust your presentation based on subtle expressions of confusion or disagreement from your audience.
Second, you can use nonverbal communication effectively to exude personal confidence and credibility, thus increasing the acceptance of your message by your audience. For example, you engage in effective nonverbal communication when you speak standing up straight with your shoulders back while using deliberate, well-placed gestures that enhance your message.
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