Business marketing degree programs and business administration programs with marketing specializations train students to work as marketing and public relations managers capable of coordinating a company's market research, advertising and public relations efforts. Accredited colleges and universities across the United States have business schools offering business marketing degrees. Business marketing students are generally required to complete general education courses and business courses.
Related Searches:
General Education Courses
Undergraduate business marketing degree programs require that students complete approximately 60 credit hours of general education courses in their first two years of study. While every program has unique curricular demands, most business marketing bachelor's degrees require that students complete general education classes in the following disciplines: english composition, communications, foreign language, history, economics, statistics, social sciences, physical sciences, mathematics and humanities electives. In contrast, graduate programs in business administration with marketing concentrations do not require the completion of any general education courses.
Marketing Courses
Undergraduate business marketing programs require that students successfully complete around 60 credit hours of business and marketing courses while maintaining a C average or better. Most programs require the completion of courses in business administration, public relations, finance, accounting, marketing research, marketing strategy and sales management. Master's programs in business marketing typically require the completion of 30 credit hours at the graduate level in advanced marketing, sales, consumer behavior and statistical marketing analysis courses.
Capstone Thesis
Master of business administration degrees with marketing concentrations require that students complete either a capstone project or a thesis in which students compose a paper of publishable quality addressing a corporate marketing challenge using original qualitative (inquiry-based) research. Many programs require that students present their capstone project or thesis paper before a committee of professors as a requirement to graduate.
Professionals seeking a career in marketing management can pursue positions that focus on different functional areas in corporate marketing. For example, some...
A marketing career begins with a solid education, extensive training and outstanding communication skills. A marketing career can soar to rewarding heights...
A business marketing degree can afford you a variety of career opportunities in different industries in job functions, such as marketing, advertising,...
Requirements for a Degree in Business Management. Undergraduate and graduate degrees in business management and administration train students for entry-level and ...
The "help wanted" ads for marketing, advertising, public relations or other communications-related work often require a marketing degree. There are several different...
Prerequisites for BS Degree in Business Administration. A Bachelor of Science in business administration prepares students for entry-level management positions in non...
