What Are the Goals of Ethical Business Communications?


The purpose of business is to make money. Behaving ethically serves that purpose. People prefer doing business with ethical companies, companies they can trust, so in the long run the ethical company benefits from its behavior. This means that the goal of ethical business communication is to build the trust and credibility of the company. The International Association of Business Communicators maintains that companies that the practice of ethical business communication also increases a team feeling among employees and boosts employee morale. To accomplish these goals, corporate communication must strive to attain certain specific ethical goals.


  • It is to a company’s benefit to be honest. Honesty is the basis of trust. If others feel that they can believe what a company says, they will trust it. Other factors being equal, people prefer doing business with a company they can trust. Honesty means saying what you believe to be true, but it also means distinguishing fact from opinion. It is easy to disguise opinion as fact. Some television news commentators do it every day, and their credibility suffers for it. They may be considered entertaining, but what they say is taken with a grain of salt. Consultant Michelle Howe advises any company that wants to be trusted to clearly label opinion as such, and to present what it has to say in an unbiased manner.


  • Distinguishing fact from opinion is part of a larger goal of being clear and easy to understand. Ethical business communication calls for being clearly understood. It means that the company is not seen as attempting to obfuscate or confuse the public and other companies with whom it does business. Timeliness of communication can also help. Within the company, acknowledging problems and keeping relevant people informed with clear and direct communications helps dampen the “rumor mill” and maintains better employee morale.

Acknowledging Sources

  • Few things create as much tension as when someone presents another person’s ideas as his own. Employees want credit for their work, so failure to acknowledge them is not only unethical but also bad for morale. Some people believe that concerns about plagiarism are only important in academic settings, but anytime someone is caught “borrowing” someone else’s ideas without proper acknowledgment, trustworthiness takes a nosedive. Most people realize it’s important to use quotations when citing direct statements from others, but it’s also good practice and sound business to acknowledge ideas that are not your own.

Taking Care with Confidential Information

  • Confidential information is a special class of information that requires special attention. The North Carolina State University business department emphasizes the importance of the ethical business practice of protecting confidential information while complying with public disclosure laws. Any use of confidential information for personal gain is also clearly unethical.

Related Searches


Promoted By Zergnet



You May Also Like

  • About Ethical Communication in Business

    Every business is dependent on effective ethical communication. It’s what makes new policy in government, raises money for nonprofits and strengthens a...

  • Effective Internal & External Communication

    The public's perception of a company or agency can be impacted considerably by its external communication, while the job satisfaction of the...

  • The Goal of Effective Communication

    Communication happens every day in various ways. Communication can be a billboard, a passing handshake on the way to work or a...

  • Why Are Ethical & Etiquette Communications So Important in Business?

    A successful business relies on communication in order to establish partnerships and market to customers. Effective business communication, also called professional communication,...

  • Corporate Communication Code of Ethics

    The power to communicate with corporations' employees and customers carries considerable responsibilities. Organizations including the International Association of Business Communicators and the...

  • How to Write a Code of Ethics for a Business

    Designing a code of ethics can help your company surpass the competition by laying down a basics of what is expected from...

  • Ethical Communication Guide

    Communication is constant, especially in the information age. Savvy professionals know how to communicate quickly, effectively and ethically. The term “ethical communication”...

  • Ethics & Multiculturalism

    Multiculturalism is a philosophy centered on discussions on the proper way for different cultures to interact. In the age of business globalization,...

  • The Goal of Business Communication

    The goal of business communication is to inform employees, shareholders, departments and customers about a company's goals, financial status and products, respectively....

  • Ethical Business Practices

    Ethical business practices, in essence, involve doing the right thing in the normal course of business. Companies with a good track record...

Related Searches

Check It Out

Are You Really Getting A Deal From Discount Stores?

Is DIY in your DNA? Become part of our maker community.
Submit Your Work!