Home party consultants come to you with their products, rather than the other way around. Representatives for companies that sell cosmetics, kitchen products and lingerie market their products in a variety of ways -- often by throwing "parties." As a consultant, you enlist a host who invites a group of friends to her home for a presentation of your products. As you might expect, fun, lively parties are more likely to garner sales than boring ones.
Pick a Theme
Host themed parties and feature products that fit the theme. Arrange pajama parties for women featuring jewelry, clothes or makeup. A cocktail party or a rainy afternoon in with coffee are venues to show off gourmet food and cookware products. Bring out the jello shots and toss out the men if you sell lingerie and items for intimate fun. Pull the guys back in for a couples' night, or have everyone dress in retro clothing for a party from another era.
Make It Tasty
A party isn't a party without food and drinks. Invite guests to bring entrees or finger foods to share. When your products focus on cooking, a kitchen demonstration is a great way to feed party-goers and put your merchandise on display. Plan food that fits your theme, such as health food, seafood or small bites. Get guests involved by inviting them to join the demonstration, then allow everyone to sample what they've cooked.
Make it Fun
Engage party-goers in games to loosen them up, and choose activities that relate to the products you're selling. For a girls-only party, ask participants to bring a set of pajamas in a paper bag. At the party, pull out a set of PJs and ask party-goers to guess who it belongs to. Play movie or television trivia games, or ask guests to choose a song out of a hat, hum it and see who can identify it. The more relaxed your guests, the more open to buying they may be.
It Doesn't End There
Make your presentation just one part of a great evening -- instead of the main feature. The party doesn't have to end when the sales pitch is over. Nestle your presentation in the middle of a nice evening. Plan to present after the hors d'oeuvres but before the main meal. Present it with coffee before a relaxing movie. Put it at the end of a cocktail party or barbecue, but before everyone jumps into the pool.
- Photo Credit Ryan McVay/Photodisc/Getty Images
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