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Using keyword phrases in web writing is essential if you want the search engines, and people, to find your writing. Think about your own Internet searches, they probably include two or three words, not just one word. One word is considered a keyword, but two or three words make up a complete keyword phrase. Using one or more keyword... more »
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Creating content for the web differs from normal writing. To write online sales copy, you need to learn about keywords, keyword phrases, keyword density and other topics that matter to the search engines. You need to adapt your writing style to target search engines while also making you work enjoyable for readers. more »
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Knowledge of SEO, or Search Engine Optimization, is critical when you write articles online. Your articles need to be found by the search engines, but without optimal keyword placement and a quick writing speed, your content will be easily lost and forgotten amongst the millions of pages of text and pictures on the Internet. So how... more »
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Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.
In the late 1990s, which was the early days of search engines, keyword density was an important factor in how a page was ranked. However, as webmasters discovered this and the implementation of optimum keyword density became widespread, it became a minor factor in the rankings. Search engines began giving priority to other factors that are beyond the direct control of webmasters. Today, the overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Many SEO experts consider the optimum keyword density to be 1 to 3 percent. Using a keyword more than that could be considered search spam. The formula to calculate your keyword density on a web page for SEO purposes is (Nkr / Tkn) * 100 , where Nkr is how many times you repeated a specific keyword and Tkn the total words in the analyzed text. This will result in a keyword density value. When calculating keyword density, be sure to ignore html tags and other embedded tags which will not actually appear in the text of the page once it is published.
When calculating the density of a keyword phrase, the formula would be (Nkr * Nwp / Tkn) * 100, where Nwp is the number of words in the phrase. So, for example, for a page about search engine optimization where that phrase is used four times and there are four hundred words on the page, the keyword phrase density is (4*3/400)*100 or 3 percent.
See also
*Search engine optimization
Category:Search engine optimization
de:Suchwortdichte
pt:Densidade da Palavra-chave read more at » http://en.wikipedia.org/wiki/Keyword+density
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