Marketing & PR

Few athletes have been able to cultivate Tiger Woods’ revered status as a global personality. With his immeasurable talent, Woods brilliantly created an iconic personal brand – one that attracted...

In this article you'll receive valuable advice on marketing your small business and references to other businesses that could help you get where you need to be.

Want a million dollars of publicity for your great new book, product or idea without spending a million dollars? If you can get your idea on theToday show, you'll reach an audience of almost 6...

Ever since the revolution of the Internet, more and more brands are becoming digital. To start playing with the big brands, smaller guys have to learn Internet based PR. They have to learn the...

Press releases are a form of free advertising for your company or blog. This form of advertising is usually a lot more involved and informative then an ad in the paper or on line because you can...

Marketing a business can be expensive, but there are ways to get free PR. One way is to get a reporter to cite you as a source in a story that he is covering. In the past it might have cost...

Picking the right PR firm can make or break your campaign.  You need to be able to communicate with you representatives.  You also need trusted advisors who will tell you when they feel...

Whereas it’s true that large companies, feature films and celebrities need to launch powerful PR campaigns, it’s the small businesses of the world that benefit the most from effective public...

A strong marketing strategy can be the difference between a successful business and a failed entrepreneur attempt. Effective public relations utilizes PR tools and techniques as a part of a...

A struggling economy offers those that move forward a greater opportunity to reach their market, precisely because their competitors are hiding their heads in the sand. Studies have shown that...

Corporate communication or the art of crafting and building brand identities and corporate brands has been responsible for the worldwide success of American brands such as Coca-Cola, Pepsi,...

Growing your PR strategy involves leveraging two tactics -- ensuring your business is well represented online and is present in the media and at social functions around town. Nowadays, blending...

Public relations lives or dies on how compelling the story truly is.  You have to interest the media and in order to do so, you have to convince them that your story will interest their...

The Chartered Institute of Public Relations (CIPR) is the largest public relations institute in Europe with more than 9,000 members. It creates various PR qualifications, provides training courses...

By utilizing all of a PR consultant’s know-how you can create an effective plan and develop a PR training manual designed to generate sales, attract clients and grow your business.

Whether you have an in-house PR department, hire a public relations freelancer part time to work your campaign, or are trying to launch and implement your campaign on your own, do yourself and...

PR Newswire is one of the emerging sources for small- to medium-sized business and individuals seeking media exposure for services and products. With blogs flowing from almost every Internet user...

Public relations, also referred to as PR, describes an organization's ongoing activities to ensure that it is accurately portraying its desired public image. The overreaching goal of public...

If you have a need to publish a press release and you have not used a news wire service before, this article will gives you the inside scoop.

Whereas each PR campaign is different and has different objectives, there are ways to measure your PR success, although not all of them are that black and white.

Keeping your business afloat in a recession means taking calculated risks--not "hiding in a bunker." Here are top tips on making it during these challenging times by sticking your neck...

Too many people think that the benefits of PR end when an article runs or a TV segment is aired. Yes, that media coverage is what you’re shooting for, but that’s just the first step when it comes...

When it comes down to it, credibility and trust are the two most important factors when it comes to building a successful business. Whether you’re selling a product or a service, if prospects...

Private, charitable, or corporate events are a dime a dozen…especially in a city like New York. Figuring out the smartest way to maximize your event publicity is crucial! This isn’t the time to...

Synopsis: We have placed clients on Oprah, CNN, Time, People, The Wall Street Journal and countless other media outlets, but that is no guarantee that we will place every client in those venues. ...

Would you like to get started blogging and writing Product Reviews? Do you ever wonder how all the successful WAHM Mommy Product Reviewers got started? Mommy Reviewers write about household...

Do you have products that you want to market to Japanese people in Japan? Here's how.

The most effective marketing approach is a strategic marketing mix. You can reach your target market and gain validation and credibility through effective PR, and then utilize the Internet to...

The press release is your calling card to the media. It can make the difference between PR success and getting your story lost in the circular file. The press release tells your story. Its job...

Perhaps the most difficult question that a musician has to answer when it comes to public relations or marketing is - why? Isn’t having created the art enough? The short answer to that is no...

What most entrepreneurs and companies don't understand is that often the main job of the PR firm is to find the right story. It's often not the obvious story that works, because that's the same...

Do you like planning and conducting PR activities? Would you like to start your own PR company? PR is all about experience, knowledge, and building relationship. So if you wish, it is possible...

So, times are tough. First thing to keep in mind is this will pass and better times are ahead, but even more importantly, realize that tough times don’t have to signal tough times for you and your...

The 2008 presidential election was historical for many reasons. For PR professionals, it was a case study on how to appeal to your audience (in this case, voters) and stay on message – no matter...

The Ever-Changing Face of PR

A publicity agent helps a business or client get free publicity through connections and networking. Help different businesses and clients get on television or in magazines with tips from a PR...

In public relations, techniques that make press releases look like news events or new stories are often the most successful for businesses. Create a marketing campaign that seems like it is...

Careers in public relations include jobs helping companies get free publicity, positions that work with advertising and jobs in specialty firms. Get a degree in journalism or public relations...

Public relations agencies are hired by every kind of business, governmental body, nonprofit and individual that needs good press coverage. The main objective of a public relations campaign put...

Billions of dollars are spent on advertising. When you have a new product to introduce, many launch an ad campaign. When there's a sale, you see a big ad in the newspaper. Advertising budgets...

Branding, advertising and marketing communication strategies have long been integral to the success of the numerous American products. Gadgets, software applications that have been invented or the...

Companies that want to be viewed in a positive light don't leave their images up to chance. Instead, they enlist the services of professional PR agents to help create a positive image and to raise...

For the most part, law firms are terrible at public relations. But, as law firms become more dependent on new clients to survive, they must acquire the skills necessary to promote themselves. And...

From everything that's happened recently, it's safe to say that the economy is not doing so hot. And what's first to go when times get tough? All the "extras" such as public relations and ads--but...

“Put your best foot forward.” Start-up companies looking for venture capital dollars should pay heed to this old adage in today’s turbulent economy. Now isn’t the time for amateur Web sites,...

What if you had a gala event and no one came to cover it? A poor showing by the media is almost always the result of poor planning by the event coordinators. Here are some simple tips for starting...

Most business owners fall into one of two camps when it comes to PR. They either 1- never bother to publicize their company for a myriad of reasons, or 2- they send out a press release just for...

Watching the news – and media storm - unfold about Republican VP Nominee Sarah Palin’s pregnant 17-year-old daughter brings to mind an underlying premise about effective public relations – no...

Branding is the most powerful tool you have to make a new product a preferred market brand. To get an eye shadow brand into the public's mind, your product should have higher visibility than...

Congratulations, you have published your book. Marketing your books can be a challenging experience. Knowing how to plan and strategically sell your books can help you be more successful. ...