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Marketing & PR

Marketing & PR

eHow's collection of PR and marketing tools will answer your marketing and public relations questions. From writing and distributing press releases, to engaging in reputation management and damage control, eHow can help. Struggling to capture and maintain a profitable market share? Become a captain of industry by following eHow’s valuable marketing and promotion advice. Whether it’s general public relations information you seek, or advice on starting a viral marketing campaign, eHow’s business specialists have the tools you need.

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Showing 1-50 of 98 results

  • How to Design Your Own Business Shirt

    When someone wears a shirt with your business logo, they become a walking billboard for the company, giving it an unspoken endorsement. A well-executed business shirt can be a relatively...

  • How to Trademark a Word or Phrase

    A trademarks allows its owner exclusive rights to associate a particular word, phrase or visual symbol with her products. A trademark can cover things like a brand name, a slogan or a logo. You...

  • How to Copyright a Logo or Trademark

    A logo can be a very valuable part of a company's image. When a new company chooses a logo, the next step is to get that logo legally protected so the company owns the exclusive rights to use it....

  • What to incorporate into a style guide

    Effective communications enhance the image of any business or organization. They can provide detailed information about products and services, new processes and the benefits of working with a...

  • How to Create a Free Instant Logo

    Creating a free instant logo can be very simple. Looking at most logos, you will notice that they consist mainly of different fonts and a small image. By simply playing with the text you can...

  • How to Improve Direct Mail Response Rates

    Direct mail marketing is used by companies to send advertisements or purchase incentives to customers. This article describes how to enhance direct mail marketing using postal mail.

  • How to Design Your Own Novelty Gifts Online

    Many companies work constantly on ways to promote their business, grow their customer base, retain customers and increase brand awareness. Novelty gifts and promotional items are everywhere we...

  • How to Create Logo Tshirts

    T-shirt logo designs are unique concepts that begin as a mere thoughts and are brought to life through a simple transfer process. T-shirt logo designs are usually created in a digital graphic...

  • How to Choose a Business Logo

    Choosing a business logo is no small task; it needs to represent your business well to your potential patrons. A business logo is the symbol that will be associated with your services and/or...

  • How to Market a Roofing Company

    If you want to have a successful roofing business, marketing is key. Marketing will not replace excellent workmanship, but if you really want your business to grow, you have to take measures to...

  • How to All about Lanyards and Wristbands – Printing and Promotional Accessories

    ID lanyards can be used as a mode of promoting services as a special promotional gift. For the latest in promotional lanyards, there are a number of different customization options. These can come...

  • How to Create My Logo

    A logo helps establish a business's identity by providing a memorable visual cue associated with the business. A logo can reinforce particular impressions about a business that help the business...

  • How to Decorate a Real Estate Office

    With a little effort and creativity, anyone can create a beautiful real estate office. A good Realtor knows that every part of the job is about marketing, marketing and more marketing. A nice...

  • How Do I Create a Logo Online?

    A logo is a graphic that not only identifies your establishment, but also communicates its business purpose and style. Consider how the Apple logo defines the Apple Computer Co.. The colors used...

  • How to Promote Your New Website

    Looking to promote your new website? Here are some practical ways to get your website seen:

  • How to Promote Your Business With A Gift Basket

    Promotional gift baskets can help promote your business. They can be used to donate to charities, raffle at your business, or give away to special customers. It will not take a lot of time to...

  • How to Design a Sales Enticing Storefront

    How to design the front of your business to attract customers that spend money. What ever design you choose must be clean and simple, to maintain an Image, or create one. A store front needs...

  • Marketing Ideas for Day Spas

    Having an effective marketing strategy for your business is important. Day spas are growing in popularity and there are many ways to promote this type of business. Marketing your specific brand...

  • Cause Marketing Ideas

    Successful cause marketing creates a strong connection between a socially responsible cause and your company that is highly visible to your customer base. More than charity, cause marketing allows...

  • Inexpensive Medical Marketing Ideas

    You can market your medical practice easily and without great expense. A logo will give you recognizability and can be printed at home on brochures. Spread the word about your office for free...

  • How to Market Promotional Items at a Home Show

    Promotional items are a great way to reach target customers, to boost sales and to ultimately generate repeat customers. But a business owner can't just give away any promotional item; there has...

  • How to Design a School Logo

    Logos are intended to be visual representations of their rights holders and therefore, a school logo is usually designed to convey an educational establishment's traditions of excellence in...

  • How to Develop a Compelling Tagline

    What’s a tagline? A short descriptive phrase, often accompanying your logo, which communicates the personality associated with your professional practice (or small to mid-sized business) on...

  • How to Order Business Marketing Items

    This will tell you the simplest way and best way to get quality items with your company name on them

  • How to Design an Amazing and Powerful Logo

    The logo of your company is a reflection of your company and what you want to say! Too many people do not understand this ever-important part of the branding process. So they pick a piece of clip...

  • What to Put on a Business Card?

    Placing the pertinent information on a business card can make or break a company. Therefore, stay a step ahead the competition and stand out without being extravagant. Read further for more...

  • Tips on Logo Design

    A logo is the most important graphic element for a company. It is its visual identity. Once a business becomes known to the public, the logo becomes a recognizable visual entity representing the...

  • How to Print Logos on Shoelaces

    Getting your business noticed these days is becoming more challenging. Marketing and promotions companies have made it easier for businesses to build brand awareness with products such as custom...

  • 25th Anniversary Ideas for a Company

    A company's 25th anniversary is a significant accomplishment as it marks a quarter of a century in business and celebrates a prosperous future in the market. Commemorate the occasion with a...

  • How to Customize Product Packaging

    Product packaging does more than sell what it contains. It also sells the company that made the product. Ideally, customized packaging helps shoppers identify a specific brand from a distance and...

  • Idea for a Desktop Publisher Company Logo

    A great logo is essential for any company to be remembered among competition. For a desktop publisher, this is all the more essential, as consumers use the company logo as the first sample of what...

  • Marketing Ideas for Corporate Parties

    When trying to wine and dine potential clients at a business mixer, just handing them a standard business card does not do much in terms of them remembering your company in the future. There a few...

  • Ideas for Medical Brochures

    Whether you need a brochure for a doctor's office, a public health department or a school, creating brochures that highlight medical services or school or community initiatives such as free...

  • How to Design a Band Logo

    Whether you're shredding on guitar or screaming in the mic, the last thing on your mind is promoting your group. Many bands get together and focus all of their energy into their set lists and...

  • How to Create Your Business Logo Online Free

    Creating your own business logo is an important step for small business owners. It usually falls to the “Yeah, when I can afford it” list of things that need to be done to make your business more...

  • Janitorial Logo Ideas

    Creating a logo for your janitorial company can be a frustrating process. Having a clean simple logo will let clients intuitively know you are perfect for doing a great job. People want a...

  • Logo Creation Ideas

    A logo is the visual identity of a business. Once a company develops a logo, it is used on every piece of promotional material for the business to create brand recognition. Many adults and...

  • Business Logo Ideas

    A company's business logo is its first line of marketing. The logo will be on business cards, stationary, invoices and advertising or marketing materials. Having a logo that is easy to understand,...

  • Logo Designing Tips

    A logo is a picture, symbol, icon or other graphical element used to identify a company, institution or brand. From an artistic and psychological perspective, a logo's shapes, colors, fonts, and...

  • How to Make a Logo for Free

    A logo is an important part of many businesses . But who wants to pay those high designer fees to have a custom logo made? Why not do it yourself and save some money? The following steps below...

  • How to Write Business Offers

    To write business offers you will to need to create promotional content that is enticing and informative to capture the reader's attention. Good business offers establish rapport and inform the...

  • Purpose of Letterheads

    One of the first things a new business must create for itself is an official company letterhead. The company's logo and basic contact information should be on the letterhead. Sometimes, extra...

  • How to Create a Logo for Free

    Before you go dumping all of your money into some expensive logo creating software, you should explore the many ways to create a logo for free.

  • How to Make Money by Putting Business Signs on a Car

    One of the easiest ways to make money for your business is by putting your business sign on a car. Also, it is one of the least expensive methods of advertisement that will reach a large number...

  • How to Advertise Your Taxi Business

    Your taxi business is up and running but now you need to promote your service through creative advertising. There are several ways to effectively market your company without breaking the bank.

  • How to Make a Professional Business Card

    Professional business cards are an essential component of any successful business venture. A business card is advertisement that you place into the hands of potentially interested consumers and...

  • What Is Brand Marketing?

    Brand marketing is the culmination of all the businesses efforts, not just the logo of the product or service. Learn more about brand marketing with tips from a marketing professional in this free...

  • How to Make Logos

    A corporate logo is the visual communication of the company's business. Logos are inherently part of the company's marketing and branding. Without a vibrant, eye-catching logo that communicates...

  • How to Make a Logo a Registered Trademark

    Taking your logo and turning it into a registered trademark is a smart move if you want to maintain an original image. There are several key steps to making a logo a registered trademark.

  • How to Create an RSS Feed Logo

    Websites and blogs that have regularly updated content often syndicate this content with an RSS feed. An RSS feed is a way of providing new content to people who subscribe to the RSS feed. The RSS...

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