Marketing & PR

With all the planning and preparation that comes along with hosting a business event, selecting the right caterer is easily one of the most important aspects. Food and service rank highly. People...

Although it sounds easy to write about something you know. It's not always the case. And it can be even harder to get someone interested in reading about or covering it for news outlets. This...

Paying attention to certain strategies that are particular to golf tournaments will benefit your charity in the long run. Attention to detail is paramount, while planning and organization are the...

Promoting a gospel concert for profit can be an exciting and rewarding opportunity to bring people together, share a positive message and earn money in the process. You can use traditional concert...

Raising funds for your organization can be hard, but with simple and fun events you can make $300.00 - $900.00 or more in about 6 hours with little cost to your organization.

Creating "buzz" around a product or event is the best way to ensure its success. If you want to create buzz on the Internet, though, there are a few things you need to know. In order to create the...

Effectively marketing your business requires finding and creating new opportunities to give potential customers a positive start to their relationship with your company. Utilize the power of...

A news release, also referred to as a press release, can be used in different ways through various forms of media to introduce a newsworthy topic. For the most part, news releases are used to...

If you're not an event planner, fundraising for your non-profit is a tough project to undertake. A good fundraiser not only raises much-needed funds for the organization but it also helps further...

If you are having an event and thinking about seeking out sponsors for your events, Here are some tips and ideas to help you get started.

A corporate open house is the time to show off your office, your staff and your equipment while building loyalty among your customers, suppliers, vendors and the community. Use this opportunity to...

Business people need to reach folks who still have money to spend in this tight market. Charities are feeling the pinch. When a business gets involved in "Cause Marketing," everyone...

A press release about an event, business or new book can be a great sales tool--as long as it gets noticed. Journalists have stacks of other releases and news stories, so you need to stand out...

Flyers are a quick and easy way for a club to promote itself and gain an audience. Creating an effective flyer takes some experimenting, but once you find the right formula you can use it over...

Raising money for schools, churches and nonprofit organizations is a necessary part of maintaining these vital social groups. However, most people do not respond well to the usual fund-raising...

Every company needs to have a variety of marketing techniques in place to increase public awareness. While increasing public awareness about your company, it is also important to develop a...

Effective event marketing increases awareness, generates excitement and helps increase attendance and participation in your event. Whether you are promoting a cultural event, organizational...

Are you in need of a promotional or event staffing provider? If so, there are a few critical questions you should answer and key traits you should look for to make sure your staffing experience...

In today's world where emails and informality are commonplace, writing a business invitation can seem daunting. There's no need to fret, with a few time tested rules and examples you'll be on your...

Private, charitable, or corporate events are a dime a dozen…especially in a city like New York. Figuring out the smartest way to maximize your event publicity is crucial! This isn’t the time to...

Need to get the word out about your next event? Write a press release and send it out to your local press. A press release is a great way to get free press coverage for your event.

You can write a press release for an event as a proven method to draw attention to the event you are planning. In order to write a press release for an event, you will want to follow standard...

Fundraising is a practice that many non-profit organizations, businesses, political campaigns, schools and others use to raise money for a specific cause or event. There are many professional...

Whether you're planning a conference, meeting or special event, guest speakers can enhance your program and provide valuable insight on your topic. Guest speakers are often in demand, so you'll...

For any organization, celebrating a building dedication is the culmination of years of work and planning. There are many ways to plan this commemoration. Enjoy the time spent creatively deciding...

So you've thought of a great event, or an unbelievable concert you would like to produce. You've thought of everything, the performers, the venue, the date; now how do you pay for it?

Planning a groundbreaking ceremony can be relatively easy or very difficult, depending upon the time of the year, the type and number of individuals involved, and the cooperation of the local...

Imagine a world-class juggler trying to keep a slew of balls in the air without dropping one. That's how many event planners describe the job of hosting a charity event. Sponsors are eager to...

A successful event requires having a good turnout in the number of participants. Getting participants requires a lot of promotion and marketing of the event, whether it's a class, workshop,...

Any public relations professional can tell you that it can be hard to get the media to attend press briefings. Given the current state of the media industry, cost cutting in staff and...

Promoting your event involves developing smart partnerships with local media, such as radio stations, television stations, newspapers and cable companies. Find out how to promote your event with...

Most business people know that successful networking increases business. However, with all the responsibilities that come with running a business, attending networking events can fbe overlooked....

Planning a business grand opening requires finding a location if the store or office is too small, advertising the event to generate interest, providing printed information about the business and...

Public radio and television stations are required to donate a certain amount of time to running Public Service Announcements (PSAs). PSAs are advertisements that announce community events or...

When you need to organize an event, not matter if is for personal or business, always you need a plan in order to make it happen, however sometimes when this ideas comes from different people,...

Writing an event script is the first step toward advertising an upcoming special occasion. It is the starting point to getting the information to the public about your event. An event script can...

Have you ever wondered how many people you know through others? Some people say that everyone knows at least 250 people. If that is true, then just meeting people will eventually mean someone...

Job fairs are popular events at colleges, universities, career counseling centers and other community venues. There are always people in search of a job, and a job fair is a convenient way for job...

You are getting ready to open for business. The big day deserves a celebration. There is one event that will introduce the community to your company--a grand opening. Reward yourself for all your...

Our news comes to us from a wide variety of sources: newspapers, magazines, radio and TV stations and programs, news Web sites and blogs. Use press releases, articles and your expertise as ways to...

With the downturn of the economy many businesses and individuals seeking attention via the media don't have much capital to allocate to public relations, or the much needed PRESS RELEASE. There's...

In this challenging economy, you need all the publicity, media exposure, and free press coverage you can get. Far too often so many small business Owners are so consumed with their day to day...

This article will help you find a talented Bagpiper to make your function move smoothly and look professional. Once you have determined the size of the event, you will need to find the Piper to...

You say your boss has just asked you to plan the next business conference? Or you have decided to put on a conference for your small business networking group? Or perhaps you just think it would...

Writing a media advisory and a press release are two different things. A media advisory is more like an invitation to an upcoming event. A media advisory is typically brief and to the point,...

Public relations agencies are hired by every kind of business, governmental body, nonprofit and individual that needs good press coverage. The main objective of a public relations campaign put...

If you own a small business, or want to promote a meeting or event, getting the word out doesn't have to be a chore. Here are the basics for writing a press release. We'll look at Public Service...

Press Kit is a compilation of specific information that you give to the media. Just like a resume, press kit is the first impression that you create for your company. Whether you are a SME...

If you're a speaker, consultant or educator, seminars might be your business. If you're another business owner, seminars might be one of the best methods for you to market your business. Whatever...

Have you been searching for a way to get your business extra publicity that will let the community know you're there to serve them? Is paid advertising just not cutting it lately? Well, don't fret...