Marketing & PR

As the business landscape becomes more global and thus more competitive, virtually all companies are investing in marketing campaigns to bolster revenue and brand or service recognition. However,...

Sports marketing, like any other form of marketing, takes planning, proper execution, flexibility and evaluation during each marketing campaign. Unlike other marketing platforms, however,...

Small business internet marketing is something everyone can stand to learn more about. A new social media site comes to life every single day, and the growing number of article marketing websites...

Picking the right PR firm can make or break your campaign.  You need to be able to communicate with you representatives.  You also need trusted advisors who will tell you when they feel...

Incorporating the usage of promotional products into your typical marketing mix is an excellent way to boost your corporate name recognition and subsequent sales volume. With the distribution of...

When making the choice to take a vacation, it is nice to have information available about the location. People often look to chambers of commerce or a city Web site for this information. These are...

You'd think word of mouth would be enough when it comes to dental marketing, but you'd be very wrong. In such a competitive marketplace, getting ahead of the game requires thinking outside of the...

Anyone who has surfed the web has seen their share of ads. Some good, some not so good. For many of us, we've conditioned ourselves to ignore most ads. So why do advertisers still make ads?...

An email marketing campaign is an excellent method for a business to communicate with customers. However, the only way to measure its effectiveness is to benchmark appropriate metrics.

Using an email marketing agency for your business can be beneficial to your companies top and bottom line growth. To effective use an email marketing agency however you will have to enter into...

Marketing to your customers electronically is an integral part of your email marketing application. For every campaign you send you should be able to monitor the response received from each...

Whether you have an in-house PR department, hire a public relations freelancer part time to work your campaign, or are trying to launch and implement your campaign on your own, do yourself and...

You've got a small business. You've got a web presence. You've got clients. Now you need to start a small business email marketing campaign. This article will walk you through it!

Whereas each PR campaign is different and has different objectives, there are ways to measure your PR success, although not all of them are that black and white.

When attempting to publicize your organization or initiative, you should first map out your strategic public relations plan and then determine the tactics you will use to accomplish it. Your...

Marketing experts state that you should be able to track 99 percent of the responses to your direct mail program. Even though direct mailing is a relatively inexpensive way to advertise, it is...

Identifying an effective method of promoting commercial credit cards is a tremendous way to increase your overall customer penetration rate. Business credit cards provide an important service to...

Promoting your service can appear to be a challenging task, but if you know how to approach marketing the value in what you sell, you should see sales climb quicker than you think.

Cross marketing strategies are most effective when woven into a partnership where both parties benefit from the marriage. Your company helps to promote another company and, in turn, that company...

Promoting your product can be a fun and creative process if you know how to approach a campaign. Smart marketers know that they need to first identify product differentiators, attack a marketing...

Direct mail marketing has been shown to be effective in reaching customers. This method is so effective that it has been around for centuries. Direct mail is a powerful tool only if your direct...

An effective marketing campaign helps determine the success of a product or promotional launch. Key ingredients to a strong campaign include identifying your product and your consumers, and...

Word of mouth and referrals can be the strongest way to market your business. Boosting your referral business takes plenty of customer recognition, incentives and superior service.

Coming up with an effective advertising campaign means considering a wide variety of issues. The product must be chosen for the advertising campaign, the target market must be determined and the...

Online marketing is more popular than ever. Companies are finding that electronic marketing is a great way to effectively communicate messages to targeted audiences without spending a lot of...

Customer loyalty is a key to any successful business or organization. It increases sales, participation and memberships, and it also spreads word of mouth advertising to others. A well designed...

You will learn how to set up a campaign to re-target the visitors to your website (allow your websites visitors to see ads for your site everywhere across the web including sites like CNN,...

Learn how to put together a viral marketing campaign. Do you have a product to sell but you aren’t sure how to market it? Have you ever seen hugely successful marketing campaigns and wondered...

Learn how to put together a marketing campaign. You have a product or service to sell, but how do you market it so that lots of people will know about it? Have you seen marketing campaigns that...

Is designing a unique, innovative and effective branding strategy important to you? .........If you answered YES, then this is article is a must read. This article demonstrates proven methodology...

To begin a successful Viral Marketing Campaign the most important thing you can do is do it! Actually starting, executing, implementing your plan is usually what many fail to do. Perhaps you...

You have a great business and a compelling offer, but you’re looking for ways to get the word out faster and more efficiently.At Magpie, we are about generating a conversation for your brand...

Whether you're making a financial commitment, personal or job-driven, you must be able to measure performance. One of the most common is to measure Return on Investment (ROI). It could be an...

Consistency is key to the positive results direct mail marketing campaigns provide. You know you need to stay in touch with your customers and prospects but may run out of ideas of content or...

Viral marketing is hot these days, with many companies striving to create viral marketing campaigns. Using internet marketing and social marketing techniques, viral marketing strives to create...

Here you'll learn some of the basics about creating and launching a social marketing campaign.

Pay-per-click (PPC) advertising has the potential to transform your business when done right, and partnering with the right PPC campaign management agency is key to achieving this level of...

Marketing campaigns are an important part of business and advertising. In this article you will find tips on how to plan a marketing campaign for your company.

It is not difficult to have an effective marketing campaign that draws in customers both new and old. With a little creativity and time you can set up a marketing campaign that will reach out to...

Every company at one time or another will have a need to run a public relations campaign. Public relations campaigns can serve several purposes: to launch an organization, a company or branch of a...

An industry expert discusses items to consider prior to launching a pay per click advertising campaign.

Learn about Outside Advocacy Groups for a political campaign in this free potential politician video from our government and public relations expert.

Learn about finding Volunteers for a political campaign in this free potential politician video from our government and public relations expert.

Learn about distributing Surveys for a political campaign in this free potential politician video from our government and public relations expert.

Learn how to set up advisory Committee for a political campaign in this free potential politician video from our government and public relations expert.

Learn about setting up Free Media for a political campaign in this free potential politician video from our government and public relations expert.

Learn about the printing needs of a political campaign in this free potential politician video from our government and public relations expert.

Learn how to acquire Surplus Furniture for a political campaign office in this free potential politician video from our government and public relations expert.

Learn about setting up Media Staff for a political campaign in this free potential politician video from our government and public relations expert.

Learn about setting up an office for a political campaign in this free potential politician video from our government and public relations expert.