Marketing & PR

Getting feedback is important to any organization trying to meet the needs of its target market. Whether you operate a nonprofit organization, run a small boutique or operate as an independent...

Attractive magnetic buttons bearing your company's sales message are an excellent way to get what you have to offer out in front of customers---and make it stick. Magnets might be trinkets, but...

Understanding how to use basic graphic design principles turns a picture into an icon and a typeface into a brand. Development of a graphical component aids in brand recognition, though it is not...

Business owners know that promotional products are a valuable marketing tool, clever public relations platform and essential to branding. Of course, non-profit organizations are very different...

Luxury brands are often the first to take a hit during difficult economic times. While exclusivity and conspicuous consumption are all the rage when times are good, even those who are well-to-do...

Your retail store should be one continuous vending area from the time a customer walks in, until the time she reluctantly (so the strategy goes) decides to leave. Using point of sale strategies...

Market segmentation and target marketing are two steps of the marketing process. Although the two go hand-in-hand, there are distinct differences between them, as market segmentation must take...

Simply stated, a benefit is something that can improve someone's life or make something easier. For instance, the benefits of air conditioning include a cooler and more comfortable climate during...

Consumer research is an activity often undertaken in marketing to understand consumer behaviors and attitudes as they relate to new and existing products and services. Researchers sample a small...

Learning how to sell health ebooks comes down to understanding several steps. First, and most importantly, you need to identify exactly what type of health-related topic you want to focus on and...

There's no denying it: Our shrinking planet has turned contemporary society into a latter-day Babel. To service multinational businesses needs, translation businesses have popped up in metro...

According to the Bureau of Labor Statistics, many independent insurance agents are paid by commission only, so this means you won't earn the money you need to make a living if you fail to sell...

There are several local and online businesses that prepare personalized items. You can create custom shorts to promote a new product, service or business. For example, you might provide employees...

Email is an inexpensive and effective way to promote your business services to customers and prospects. You can send scheduled newsletters, e-cards, coupons, blogs and numerous other tools to...

When an individual has given you his email address, it is very likely that he trusts you to protect his address from the eyes of others. If you want to send him, along with other friends or...

Approaching corporations to win new accounts requires setting a budget, having a realistic time frame, and evaluating why the company needs specified services. The value offered to the company...

Many jobs rely on daily use of email for internal communication and interaction with customers, clients and vendors. A strong command of language and understanding of business writing etiquette is...

A recent poll conducted by the National Restaurant Association that only 50 percent of restaurant owners who add healthy options to their menus promote them to the public. This is partly due to...

Web businesses are unique in that they exist for the whole World Wide Web to see. As such, there are several major ways to promote a web business on the Internet, including using the sponsored...

Launching an infomercial can be an exciting and rewarding experience. It is also an expensive and risky endeavor. According to Spot On Media, airtime can range from $150 to $12,000 for a 30-minute...

Drop cards (sometimes called sizzle cards) are small cards, usually the size of standard business cards, that advertise a business, service or website. Drop cards are designed to be "dropped," or...

Getting your company's message out to your target audience is not always easy --- especially if last minute sales and opportunities for the public are likely. Newspapers and other publications...

Advertisements attempt to persuade or influence their audience in a particular manner. This can be very straightforward with the goal to inform viewers about a product to make sales. Goals of...

Spa owners can benefit from using gift certificates in their business. They can use the certificates as promotional items that are given away for various events or special affairs, sell them to...

There are countless ways you can promote your business for free. You can take out a free classified ad or hang up flyers at local stores. You can even pass out your business card to friends and...

A save the date card serves as a heads up to allow the recipient sufficient time to prepare for a significant event. Annual celebrations, conventions or other significant circumstances,...

A market survey is a research technique used to gather consumer preferences and purchase intent of a company's products and services within a geographical area. Market surveys are conducted...

A salesperson is a large contributor to whether a customer buys a piece of furniture. As most pieces of furniture are bought for the long term and are fairly pricey, it is important to hone sales...

The cost of market research can be a five-figure number. That is usually more than a start-up business can afford to pay. The need to identify the target customer is key to any business's success....

A great marketing tool for a new product is the product sample. It gives the customer enough of a preview to decide whether to like or dislike the product. However, the sample is small enough that...

You have your dream job: your own kitchen design business. However, you're just getting started with your business and need clients to make it successful. The problem? You don't have a lot of...

Presentation is essential when you're selling a product. Jewelry, in particular, can be difficult to showcase if you don't have the means to buy an expensive display area. Become familiar with key...

Microsoft PowerPoint is one of the many presentation tools available for sales professionals. It is a powerful program that offers many presentation ideas, and it has many ways to dress up a...

Printing a message or design on a T-shirt is a tried and true marketing technique. When someone wears a T-shirt decorated with a message or design, they give an implicit endorsement to it....

As an AVON representative, you help make your clients look and feel beautiful by selling them your products. You also make money from selling the products, giving you the extra income to have a...

Word of Mouth Marketing, or WOMM, is a marketing technique that involves a person's or a customer's recommendation to a product or service. This is also known as Viral Marketing.

A career in retail sales and marketing can be difficult for even the most seasoned of salespeople, especially if part of your salary comes from commissions on what you sell. Your job, and...

A biography or "bio" is a quick snapshot of a person with facts about who they are and what they do. It usually contains interesting information about their professional experience and background...

Attending trade shows has many benefits for you and the company you work for, including the ability to see that latest technology available, educating yourself, comparing products and services,...

ABC's reality TV show, "American Inventor" had a short stint, surviving only two seasons. The unique inventions sometimes made it difficult for the judges to crown America's best inventor and...

Build a visual brand by giving employees, customers and clients a gift that keeps your business in their minds. Printed gifts such as coffee mugs keep the company name visible and offer the...