Knowing the right way to set up your jewelry booth can help boost your sales; the wrong way can leave you feeling so-so after your craft show. The point of the booth is to showcase your work, make some sales and gain a customer base. The correct way to do this is to make your booth inviting and friendly to customers. There may be other jewelry booths at the same craft show; make yours stand out by putting a little extra effort into the layout.
Table Space Ideas
Know the amount of space you have to work with and plan your tables accordingly. Many craft show spaces are 10 feet by 10 feet with booths on either side of you. You can place a table in front of you so customers can browse your designs as they walk the aisle, or set the tables back into the booth so customers have to walk into the booth. The first way is more user-friendly for the customer and allows you room to store you personal belongings and registers. The second way is less private for you but safer for more expensive jewelry.
Table Decor Ideas
Place tablecloths over the tables that catch people's attention. Choose a fabric in a wild zebra print or hot pink to draw a crowd. Look to your jewelry for color inspiration -- the brighter the fabric, the more interest it will draw. Along the top of the booth or bottom of the table, hang a sign that displays the name of your jewelry company. This will also help customers locate your booth if they are looking for a name.
Jewerly Placement Ideas
Set the jewelry on risers or jewelry boards. The jewelry should be displayed nicely, with no clutter, for customers to view. Group sets of the jewelry together or categorize the items by style or color. You want the jewelry to be visually appealing, so play around until you are satisfied. In addition, place mirrors around the table for customers to try the jewelry on and see how it looks. Customers are more apt to purchase something if they know it looks fabulous on them.
Table Literature Ideas
Lay brochures and business cards on the table for customers to take. The customer may not be in the mood to purchase but may visit a website. Always keep your print material up to date so customers can access you through your website or email. You will also want to keep a brag book on hand to show off your past work. This will allow customers to see what other items you can create.
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