Consumerism of Halloween
Halloween is an exciting time for kids and adults to dress up in fantasy costumes, consume an abundance of candy and decorate homes both indoors and outdoors. According to the National Retail Federation, the average person will spend $66.54 in 2010 as opposed to 2009, where the average person spent $56.31. The total sales for 2010 was $5.8 billion. Halloween has become a holiday of consumerism that many vendors plan in advance to beef up their bottom line for the year. Does this Spark an idea?
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Kids' Costumes
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Whether you opt to purchase your kids' chosen costume or make one from scratch, you will be spending money at some retail outlet. Kids are dreaming up what hero or character they want to be for school costume parties and trick or treating. Kids look forward to filing their bags with candy and goodies that are often limited during the year. If you choose to shop online you will find many vendors with special deals and unusual costumes for your consumption. Fabric stores will be well stocked with fabrics printed in Halloween skeletons, pumpkins, ghosts as well as plain orange and black colored fabrics. Samples of different costume patterns with embellishments will be on display to entice customers.
Adult Costumes
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Little kids are not the only ones dressing up in costumes for the holiday. Dressing up for Halloween is popular with both young and older adults. Costume parties have people surfing the Internet and stores to outdo each other with unusual and creative costumes. Some parents like to dress up while taking their kids out to trick or treat. Costume stores have sections for adults to choose from to indulge in their own fantasy characters.
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Trick or Treat
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The Halloween activity of trick or treating attracts young kids through teenage years. Kids go all out to show off costumes and fill their bags with candy. Discount stores, grocery stores and drugstores are filled with super-sized bags of candy, and most consumers buy more than enough to handle the onslaught of kids. Many health conscious people are opting for more nutritious snacks such as bags of chips, nuts and trail mixes, which opens up another marketing venue.
Decorations and Parties
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Many people enjoy decorating the exterior of their houses to celebrate Halloween. Pumpkins may line the walkway with candles or bulbs inside. Tombstones, skeletons and witches are just a few choice decorations. Party decorations are also purchased during Halloween time for both adult and kid celebrations. Parties call for a variety of decorations including orange and black crepe paper, pumpkins, scary skeletons and ghosts hanging from the ceiling which boosts sales at discount and craft stores. Halloween decorated plates and cups designed for the holiday are sold to hold food and drink. Halloween cakes and decorated cookies, along with party food of cold cuts, salads, soft drinks and alcoholic beverages for adults is another avenue for consumption.
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References
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