User-friendly Web platforms have made website creation and maintenance easy for even those with little technical know-how. The ability to embed code is one tool of the trade. Embedding code onto your website allows you to share content or media which is hosted at another website. For instance, rather than upload a media file to your own site, you can copy and paste provided code from the hosting website. To the end user --- your visitors--- viewing the photo or image is seamless, but the source of the file is hosted elsewhere.
Popular video-hosting websites, such as YouTube, make it very easy for users to share videos on their own website. If a video appeals to you and you feel it would also appeal to your audience, you can copy the video's code and embed it into your website or blog. When embedding video code into your website, you often have the option before the code is generated to choose the size of the video player and border colors. It's not just about sharing other people's videos either; you can create your own videos, upload them to YouTube and then share them on your website using the code. Keep in mind that copyright videos are often restricted from being copied.
Photo Slide Shows
Online photo storage websites allow users to share pictures with friends and family, and the entire global community. Sites such as Flickr and PhotoBucket can store photos for viewing at the website itself, but even more useful is the ability to create slideshows for sharing on personal websites and blogs. Through the photo hosting website, you can select the photos you'd like to be included, and then generate the snippet of code which can be copied and pasted into your website.
Social Media and Sharing
Social sharing has become common practice on business and personal websites alike. There are many different types of code you can embed on your website to provide your visitors the opportunity to share your content on their own websites, or show a Twitter feed, or "likes" on Facebook. Each of these sites or third-party plug-ins provides snippets of code which you can copy and paste into your own website or blog. You usually see social sharing buttons within a post, while feeds appear in the left or right column.
You may have heard of the term: "monetize your blog or website." This practice is based on becoming an affiliate of a service or product. Some companies or brands offer their own affiliate programs, while others use a larger network, such as Share-a-Sale or Commission Junction. Once you are approved as an affiliate, you are offered a host of ads which are hosted by the company, but displayed on your website. Within the ad's code is a special tracking code, which tells the company you referred the traffic and/or sale. The advertisement codes come in all shapes, sizes and types including large banner ads and text-based ads.
If data and tracking is important to you, you'll want to embed Google Analytics --- or another similar service --- code into your website. When embedded properly, this simple snippet of code will give you valuable data on your users, including how people came to your website, what they did once on your site and other metrics.
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