What Is a Website Sponsor?

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Running a website can be a costly venture. Depending on how complicated your site is, you may have to pay for hosting, programmers, moderators and other staff to design and maintain the site. Having a business sponsor your website is mutually beneficial; its sponsorship will help you pay the cost of the site, while the exposure the business gets from your site can help its sales.

Costs

  • If you run a website, you may seek a sponsor to help offset the costs associated with the programming, design and upkeep of the site. Depending on how much you can do yourself, you may have to hire designers and programmers to help build the site. After the site is up and running, you'll have to pay a hosting fee to keep it online. Revenue from a sponsor can offset those costs.

Benefits

  • A website sponsorship can benefit both parties. If you've recruited a sponsor for your site, you can use the funds to pay the designers, programmers, hosting fee and any staff you have hired. The company that sponsors your site will have its name displayed in a prominent position on your site, giving people the opportunity to see the business' name. Some people may feel that because the business is supporting a community site, for example, that they should support that business.

Agreements

  • If you've successfully recruited a website sponsor, you will have to come to an agreement about how your sponsorship will work. Likely, the sponsor will pay you a set fee on a monthly or annual basis, and you will be able to renegotiate that fee at the end of a set period, such as a year. If your site is increasing in popularity and success, you will likely seek more money from the sponsor. The sponsor may wish to remain if your site statistics show that your readership is increasing -- and you may even have other businesses approach you, seeking to sponsor your site. If this is the case, you may be able to have multiple sponsors for your site.

References

  • Photo Credit Hemera Technologies/Photos.com/Getty Images
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