A mission statement is imperative for any successful business because it shows the goals of a company. This statement is relevant to anyone who works for the company because it is a collective statement to keep everyone on the same page of what the company stands for. It's important to keep everyone involved in the process of writing a mission statement, especially in a small company.
Work with employees to determine what your company stands for. Brainstorm words or thoughts that relate to the brand you are building. Use specific words that clarify ideas related to your company. Include the employees for a variety of words and what the company means to everyone that is a part of it.
Your mission statement needs to include four elements: value, inspiration, plausibility and specificity. The statement should be written clearly and concisely with reasonable ideas that show the value of your company. While doing this, it should also inspire employees to do their best and push to be the best company. It should make people want to be a part of your brand.
A mission statement should be short and to the point. A well-written mission statement is short enough that it could be used as a motto for your company (though a motto is a separate piece). You want a statement that addresses either the short-term or long-term goals of your company as well. If you include both, it will be too long, wordy and confusing.
Be sure to update your mission statement every six months to assure it meets the current situation of your company. Adjust when you change the goals or expectations from the company. Make sure it is something everyone in the company still stands for. Rewrite parts or the entire statement if it no longer applies.