Empowering Slogan Ideas


For a slogan to be empowering it has to be memorable. The slogan should also touch the reader emotionally and have a personal impact. To write empowering slogans, you need to understand your target audience thoroughly. If you know your target audience, you can write to what moves them, motivates them and matters to them.

Research Your Target Audience

  • Researching all aspects of your target audience can help you understand what is empowering to them. This could include education level, spending habits, family values, average levels of debt and income, and typical pastimes and extracurricular activities. By leveraging this data against what your company offers, you can begin to unravel how your company's products or services benefit your target consumer, and from there how to translate that into a slogan that speaks to this need.

Making the Slogan Memorable

  • According to Inc.com, slogans need to have rhythm, rhyme and a ring. This helps the slogan itself be memorable. An empowering slogan not only needs to resonate with consumers, but also stay with them. Having patterns of rhythm and rhyme help keep it in the minds of the consumer. Inc.com gives the example of Bounty paper towels being the "quilted quicker picker upper." This has a rhythm to it, while also using alliteration and rhyme.

How Your Product Helps

  • Through your research, you identified a need in your target consumer that your product fills. Inc.com advises integrating this need into your slogan. In the Bounty example, the slogan exemplifies that the paper towel is a strong (quilted) and fast (quicker) solution to a mess. In as few words as possible, translate your company's benefits and how they empower the consumer to fix or fill the need you identified.

Simplicity and Honesty

  • A slogan that resonates honesty can have higher emotional response in the consumer. According to WebDesignerDepot.com, a slogan shouldn't simply claim to be "the best" but instead relays in a simple and honest manner why your company is the best choice. Being honest about your company, even its shortcomings, can go a long way to earning the trust of a consumer. For example, Inc.com references an iconic Avis advertising campaign that used the slogan, "We're No. 2, so we try harder." This could connect personally to consumers, making them feel empowered and likewise encourage the likability of your company.

Related Searches


  • Photo Credit gpointstudio/iStock/Getty Images
Promoted By Zergnet


You May Also Like

  • How to Create Catchy Flyers

    Whether you're promoting your band's next show, your new business, or inviting the neighborhood to a party, nothing beats a catchy flyer...

  • How do I Write Slogans for Cosmetic Products?

    According to copywriter Alan Sharpe, whose clients have included Fortune 1000 companies, there are 34 ways to write a slogan that's memorable...

  • Business Slogan Ideas

    A business slogan calls attention to what's special about your business. Some slogans are short and sweet, giving definition to your business...

  • The Objectives of Mentoring

    Sometimes the result of an established program and sometimes a natural occurrence, mentoring is a useful tool in the business world. Mentoring...

  • Cheerleading Signs & Cute Sayings

    At their best, cheerleaders can galvanize a school to rally behind a sports team with their enthusiasm, athleticism and spirited routines. At...

Related Searches

Check It Out

Are You Really Getting A Deal From Discount Stores?

Is DIY in your DNA? Become part of our maker community.
Submit Your Work!