The Top 10 Marketing Books
Authors have written numerous marketing books over the decades. Some have been flash-in-the pan best- sellers, while others have remained classics over the years. What best defines a memorable marketing book is the ability to provide insightful, truly thought-provoking advice while remaining useful for years past its publication date. Also, the advice a truly good marketing book hands over had better be the kind of stuff that actually creates results.
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"Guerilla Marketing"
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Jay Conrad Levinson first published "Guerilla Marketing" in 1983. Since then this classic of marketing has gone through 4 editions. It's hard to think of a better guide to marketing on a budget when your business doesn't have big bucks to throw around.
"Ogilvy On Advertising"
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This is another classic of marketing and advertising by David Ogilvy, one of the most successful advertising consultants of his time. Some of his best ideas were put down in this book. Although written in 1983, the author's fundamental lessons remain absolutely important.
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"Permission Marketing"
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Seth Godin is a modern-day Internet guru of unique marketing methods, and has lived up to the very words he preaches in his books. In "Permission Marketing", published in 1990 for the first time, he was one of the first to make the case for cleverly marketing with customers' permission.
"How to Win Friends and Influence People"
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Dale Carnegie's timeless guide on warming others to your ideas and trust has been around since 1937, but its value has not diminished. Although this isn't strictly a marketing book, its advice fits right in with the persuasion principles of successful marketing.
"The Robert Collier Letter Book"
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Few books could equal Robert Collier's classic guide to writing sales copy. The language Collier uses is a bit old fashioned at times, but his key ideas have never stopped applying.
"Triggers"
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Joe Sugarman, one of the legends of ad copywriting, presents the 30 sales triggers he's learned over his long years of experience. This book is a worthwhile read and a good reference resource.
"Duct Tape Marketing"
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The author of a popular website devoted to low-budget marketing tactics, John Jantcsh published this book in 2008 as a step-by-step guide to creating an effective and economical marketing plan for your online or offline business.
"Trust Agents"
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"Trust Agents", written by Chris Brogan & Julien Smith, takes a comprehensive look at how to win trust and gather a loyal following through the use of social networks. This book is full of actionable steps and plenty of social media theory.
"Positioning: The Battle for Your Mind"
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This 1987 classic by Al Reis and Jack Trout gives an informative overview of how to position your product branding so that it appeals deeply to your consumers. Using numerous case studies, the authors show how various successful brands drove consumers to buy their products.
"22 Immutable Laws of Marketing"
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Al Reis and Jack Trout present 22 rules of marketing they believe you should never forget. All 22 rules are broken down and explained clearly with the use of theory and actual case studies.
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References
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