A chief marketing officer oversees the marketing, customer service and direct sales efforts of a company. His job is to ensure sales remain steady and strong. The marketing, sales and customer service departments all fall under his direction. The chief marketing officer helps to develop marketing initiatives and determines the skill set and qualifications needed for employment candidates. The position is considered an upper management, executive position, and he answers to the chief executive officer.
Education and Experience
Most chief marketing officers have either a bachelor's degree in business, marketing or management and a strong work history or a master's degree. A master's degree in business administration (MBA) is a requirement for many organizations seeking to fill the position. Chief marketing officers also possess at least 15 years of management experience and excellent communication skills, problem solving ability and sharp analytic skills.
According to the cbsalary.com, for June, 2011 the average salary for a chief marketing officer was $267,727. On the lower end of the pay scale, those who held this position made $183,100 while the top earners had a salary of $826,252.
Industries and Job Growth
According to the U.S. Bureau of Labor Statistics, the dominant industries for chief marketing officers are the technical, business enterprise, computer, insurance and scientific consulting industries. The overall industry is expected to grow by 13 percent between 2008 and 2018, but because of the high rank of the position and general low turnover rate, significant job growth for chief marketing officers is not expected.
The average salary for a chief marketing officer fluctuates by geographic location. For example, according to cbsalary.com, the average salary as of June 2011 in New York City is $325,658 whereas the average salary for the position in Wheeling, WV is $146,083.