The Average Salary of Dollar General Management


In June 2011, managers for the national discount retail chain, Dollar General, earned average salaries from $21,578 for assistant managers to $64,500 for district managers, according to Some stores pay assistant managers an hourly wage rather than a salary, with the average being $9.45 per hour. Store managers are between assistant and district managers in terms of salary range.

Company Overview

Dollar General started in Springfield, Kentucky. As the owner of Turner Department Store, Cal Turner witnessed the success of “Dollar Day” promotions he saw happening at other major department stores. Inspired, Turner took a chance on converting his store into one that sold a wide variety of items, but no item for more than one dollar. In 1955, he renamed his business Dollar General. As of January 2011, Dollar General had 9,372 stores in 35 states. The company is headquartered in Goodlettsville, Tennessee.

Store Managers

Store managers earn between $34,692 and $35,147, based on 74 Dollar General store manager salaries reported in June 2011 on The store manager’s duties include controlling inventory, hiring and training employees, stocking and organizing retail space, creating promotions and keeping a clean, fun and safe work environment. Store managers are offered medical and dental insurance, 401(k) plans and occasional annual bonuses.

Competitive Analysis

The company competes with Family Dollar, Dollar Tree and Wal-Mart stores, offering discounts on top brands of food, clothing, footwear and household items. It no longer only sells items for a dollar or less. As of June 2011, retail store managers nationally earned between $27,804 and $62,453 before bonuses, commissions and profit sharing, according to, making store management salaries at Dollar General comparable to similar positions nationwide.

Other Salary Ranges

Low-end salaries for entry-level assistant customer service managers at Dollar General start at $13,370, according to At the corporate level, district manager salaries ranged from $58,175 to just over $90,000 with operations managers topping the chart, earning as much as $103,844. The company operates distribution centers, operations centers and warehouses in addition to its retail stores. It also opens hundreds of new retail stores each year.

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