Ideas for HP Brochure Paper

Once armed with a wide selection of brochure papers, you can let your imagination take flight.

Brochures remain one of the best ways for a business to get its message to the public. Too often, though, businesses send out boring fliers rather than eye-catching enticements. It takes only a few extra minutes to turn blah pieces of paper into attention-grabbing creative designs. Use an unexpected fold, don't be afraid of color, and try varied layers of brochure paper to make advertising ideas come alive.

Experiment with Folds

Direct the reader's eye to the brochure's message with the placement of the fold. Center-fold brochures put advertising directly in front of the customer. Tri-fold brochures are good for telling a story or introducing a product. Multi-fold brochures make it easy to follow instructions. Choose the right weight paper for the type of fold. Brochure paper generally weighs at least 80#; brochures with unusual folds or multiple folds might require 100# weights.

Go for Color

Don't be afraid of color. Color can help a business tell its story. Brochures with vibrant colors call out to be read. Use metallics for accents and to focus the reader's attention on particular elements. Use hues which enhance the colors of the company's logo. Different shades of the same color can add variety to a brochure without adding greatly to a brochure's cost. Brochure paper comes in a rainbow of colors with multiple shades to enliven any idea.

Mix Papers

Make an impression with papers of different weights and textures. Consider light weight papers for inner pages. Light weight papers used against heavier weight papers also draw attention to specific elements of a pamphlet. Layer multiple weights of paper to add depth to a brochure. Glossy paper works best for photographs and outer pages of a brochure. Matte finish brochure paper gives advertising pieces an artistic look. Mix and match brochure paper with different finishes and textures for memorable brochures.

Brochures in Motion

Adding actual moving elements to a brochure can be expensive. Creative design can give a brochure the feeling of motion without the additional expense. White space around dark space can give the idea of motion. Repeating images or words is another way to simulate movement. Dynamic lines give the appearance of motion as do lines of different widths. Perspective is another way to fool the reader's eye into seeing motion.

References

• Creative Thing: "Designing a Brochure"
• Create Your Market: "Brochure Design Ideas"
• Spectrum e Printing
• Print Place
• HP Brochure Paper
• Design Shack: "6 Tips for Designing With Lines"

Resources

• Before & After
• Desktop Publishing: "Creating a Tri-Fold Brochure"
• Brochure Planning Sheet