There are numerous ways in which you can advertise your business if you're a bookkeeper. The key is finding the right target market — people who are most likely to use your service. Bookkeepers usually provide services for other businesses, particularly small businesses that may not have a bookkeeper. However, larger companies also outsource their bookkeeping work to save on health insurance and other benefits. Your target market should be large enough to earn a significant profit for you.
One way to advertise your bookkeeping business is through classified ads. Two of the best places in which to run classified ads are newspapers and magazines. Advertise in your local newspaper to attract companies that need bookkeeping services. Newspapers usually have classified sections called "Business Services." You can also advertise in business newspapers in your area, or in the newspapers of surrounding cities. As for magazines, your best sources are trade publications such as "Ad Age" or "Businessweek," select magazines that executives or managers are likely to read. Also, write a strong headline for your bookkeeping services classified ad. Include at least one benefit in the headline of why companies should chose you over other bookkeepers. For example, you may have 10 years' experience maintaining financial records for small restaurants and retail stores, which may attract like companies.
Press releases are another way to promote your bookkeeping business. Press releases are more of an indirect way of advertising. They bear mentioning, however, because they can be highly effective in generating leads. Press releases are usually free. However, newspapers or magazines decide whether your press release is printed. Write your press release as if someone else is describing your bookkeeping business. Include special services that your company offers, such as proprietary software that provides businesses with real-time financial updates. You may also have experienced staff that can provide services for virtually any industry. You can also run press releases for your bookkeeping business online. Two sources include PRWeb.com and PRNewsChannel.com.
Advertise in the Yellow Pages, as businesses may reference them when looking for bookkeepers. Advertise under multiple headings to increase your exposure. For example, place small display ads under the "Bookkeeping Services," "Accounting Services" or "Financial Services" headings, if your local Yellow Pages offers those headings. Choose a display ad that meets your budget yet provides you with solid exposure. Promote your business in the online version of your local Yellow Pages. Businesses can then go directly to your website to obtain additional information about your bookkeeping services. Additionally, get at least a listing in your local business-to-business directory under "Bookkeeping Services."
Create a Newsletter
Newsletters can provide you with a lot of exposure. You can also gain repeat business for your bookkeeping business with newsletters. The key to writing effective newsletters is publishing articles of interest to businesses. For example, you can provide tips to businesses on how to do bookkeeping in 10 easy steps. Then, at the end of your newsletter, include a summary about your bookkeeping experience and services. Include your website for easy reference. Subsequently, businesses that need bookkeeping services can contact you directly. Distribute your newsletters by email, according to Entrepreneur.com. Using the Internet helps you save on printing costs. Purchase email lists of companies that likely use bookkeeping services, particularly smaller businesses that can't afford full-time bookkeepers. The Direct Marketing Association at The-DMA.org sells email lists, as does USDataCorporation.com. There are two things you need to distribute emails: bulk email software and a landing page. You can buy bulk email software at an office supply store. This software enables you to send multiple emails out at once. A landing page is where you direct people for additional details about your newsletter. Create a separate website for your landing page to avoid spamming people, or sending them emails illegally. That way, businesses can provide their name and address voluntarily, then get redirected to your main website.