Filing recommendation reports is a common practice for people who evaluate a program or an organization. Often, an objective outside party comes in to make improvements . As you write a report, you can make it more effective by taking steps to explain your recommendations and connect with the readers to help them respond positively.
Recommendation reports can create a sense of defensiveness in an organization when employees feel attacked by results. To help readers understand why you are making each suggestion, include specific data that motivated each recommendation. By presenting compelling information for each step of your report, you can show sensitivity toward your audience and make it easier for them to take in the recommendations without allowing their emotions to get in the way.
Discuss Expected Results
To help readers get excited about the things that will improve if they implement your recommendations, include a section that covers the expected results. Choose results aligned with specific goals of the organization: increasing foot traffic, raising profits or improving the carbon footprint, for example. By talking about the positive things that are possible, you can also create enthusiasm and engagement.
When you are writing a recommendation report, you are likely doing so with a mental picture and a collection of information. To help your audience understand your recommendations, include imagery to make steps clearer or to illustrate a point. If you are recommending a change to the layout of a store, for example, you might include a photo of the current design and a three-dimensional rendering of the proposed layout. Images are often easier to process than text, which can increase the speed of buy-in.
A recommendation report is useless if readers do not know how to execute suggestions. If you are making suggestions open to interpretation or that have specific steps, do not expect the audience to read your mind: include the steps in the report. The organization can modify them as needed, but it helps to have an idea of the things you recommend to get results.