Clients hire professional organizers to help with organization techniques in the home or business. Organizers may assist the client in removing clutter, scheduling appointments, organizing homes and offices and teaching methods to remain organized. A professional organizer works as an independent business owner and may specialize in a niche area of the organization business such as closet organization or business clients. The organization professional must attract new clients to the business to sell his expertise and skill in providing organization services.
Membership in a professional association such as the National Organization of Professional Organizers allows the business owner to place her name on the association’s directory. Clients may consult with the association to find professional organizers in their area. The directory may also allow the client to search for a professional who specializes in the particular area she requires. By adding her name to the directory of professional organizers, the business owner can gain recognition from an audience of clients already seeking her services.
Newspaper, magazine, radio and television advertising is another method the professional organizer uses to attract new clients. The publication, radio station or television channel the organizer advertises on depends on the clients he is attempting to attract. For example, a client seeking business or corporate clients may advertise in a local business publication. When advertising to potential clients, the organizer must consider the audience he is trying to attract to his business.
Meeting other professional organizers may provide the business owner with an opportunity to gain new clients. For example, a professional organizer may offer referrals to other organizers during scheduling conflicts or when she does not offer the services the client is seeking. Networking also provides professional organizers with an opportunity to discuss business strategies and techniques with professionals in the field.
Internet Marketing Strategies
The professional organizer should have a company website for potential clients searching for services online. A website allows the organizer to list his services and contact information for clients in need of organization services. The website can contain testimonials from satisfied clients, services and rates. The organizer can also provide free tips for visitors to the site. Before and after photos of offices, kitchens and homes show the dramatic difference a professional organizer can make in a home or office. Organizers can also link to social networking sites to interact with visitors and clients.