Golf tournaments are fun events that bring fans of the game and players to the same location for a period of time. Whether the tournament be the local club championship, a social club outing or a PGA Tour event, companies can take advantage of the event to promote their brand and products.
Company sponsorships of professional golf tournaments have been a long-standing tradition in the game. A wide variety of brands and companies have sponsored PGA Tour events over the years, including stalwarts such as Verizon Wireless (The Verizon Heritage in Hilton Head Island, SC) and Crowne Plaza hotels (The Crowne Plaze Invitational at Colonial). The majority of PGA Tour tournaments have title sponsors, creating major brand recognition for the companies involved. There are also opportunities to sponsor events on the women's and seniors professional tour, as well as developmental tours.
The majority of professional golfers have at least one sponsor. Many players don the name of their sponsor on their hat or have the name of their sponsors displayed prominently on their shirt or golf bag. Typically, sponsoring a player is much cheaper than signing on to be the title sponsor of a golf tournament. Some well-known golfers, however, land large endorsement contracts such as Tiger Woods has with Nike, from whom he reportedly earns nearly $35 million per year. Players with less visibility than the big-name stars, however, do not garner such large endorsement contracts.
Golf Outing Prize Donations
Civic groups and social organizations routinely hold golf outings during the year as a means of providing employee morale and fund-raising opportunities. Golf outing organizers for civic groups and social organizations often seek donations from local businesses to be given away as prizes for competitions such as longest drive, longest putt and closest to the hole, as well as for door prizes.
Hole In One Contest
Golf outings often have a fun event called a hole-in-one contest. The premise is that a person who gets a hole-in-one on a designated par 3 hole during the golf outing will win a predetermined prize. Often, local car dealerships will offer to give away a new car or truck to the contest winner. The hole-in-one contest is a popular way to promote a company. Many hole-in-one contest sponsors, however, insure their prize through a contest insurance company. The hole-in-one contest sponsor pays the hole-in-one insurance provider a fee, which then agrees to pay the amount of the prize should a contestant make a hole-in-one during the outing.